Marketing Writer - U.S. Based Remote Opportunity

About the Organization

Common App is a U.S. national nonprofit focused on making college admissions more accessible, fair, and trustworthy. The organization supports over 1 million students each year, including many first-generation applicants, as they use the free Common App platform to apply to more than 1,100 member colleges and universities. The team is mission-driven and uses technology and communications to improve the admissions experience for students and institutions.

This opening is for an experienced marketing writer who can contribute to a purpose-led organization and help shape messaging for a broad set of audiences in higher education.

Role Overview

The Marketing Writer will join the Marketing & Brand team and report to the Director of Product Marketing. The role is centered on creating persuasive, audience-first marketing content that inspires action and supports the organization’s services and products. It also plays an important part in go-to-market efforts for new programs and product launches, including materials that help sales and service teams communicate effectively.

This position is also responsible for identifying content needs and developing collateral with strong narratives that inform, engage, and motivate audiences such as colleges, students, and their supporters.

Responsibilities

In this role, you will create marketing language and written assets that are tailored to specific audiences and aligned with product and service goals.

• Develop clear, persuasive messaging that supports marketing objectives and encourages audience action.
• Contribute written content for new program and product launches, including enablement materials for sales and service teams.
• Identify opportunities for collateral and create content that tells a compelling story while educating target audiences.
• Write for multiple audience groups, including colleges, students, and the people who support them.

Requirements

• You must reside in the United States.
• You should be open to traveling twice each year for the Common App retreat.
• You need 3 to 5 years of professional experience.
• A bachelor’s degree in communications, journalism, English, marketing, or a closely related discipline is required, or you may qualify with an equivalent mix of education and experience.
• Experience creating personalized marketing materials such as email campaigns, sales enablement assets, and lead generation collateral is expected.
• You should be comfortable using email marketing tools, digital publishing tools, and Google Workspace.
• You need a collaborative approach and the ability to turn complex ideas into engaging content.
• You must be able to produce content that moves audiences to act, including translating product updates, services, and engagement opportunities into concise and motivating copy.
• Strong analytical thinking is needed to interpret engagement data, audience research, and feedback so you can better understand audience needs and pain points.
• You should be able to coordinate multiple projects, manage competing deadlines, and work independently with several stakeholders.
• Hands-on skill with marketing and communications tools is important for producing and distributing targeted outreach.
• You should be able to collaborate effectively and provide peer review or guidance to keep work aligned across the department.
• Flexibility is important, as priorities and materials may need to change based on organizational needs or feedback.
• Preferred experience includes project planning and management, work in a fast-moving environment, familiarity with state or federal government or agency settings, knowledge of higher education issues, prior higher education experience, and experience in nonprofits, educational institutions, or education technology.

Compensation

The salary range for this role is $65,440 to $73,620 per year.

Benefits

• Healthy work-life balance
• Virtual-first workplace model
• Paid time off
• Seven company holidays
• Nine floating holidays, prorated based on start date
• Sick leave
• One monthly mental health day
• Remote-work support
• Choice of PC or Mac laptop
• Option to select an external monitor, keyboard, mouse, and/or headset
• One-time home office setup stipend
• Monthly remote work stipend
• Monthly mobile stipend
• Market-based pay
• Performance bonus opportunity
• 403(b) retirement plan with 5% company contribution and an additional 5% match
• 3-year vesting schedule
• Retirement plan participation can start immediately
• Choice of two health insurance plans
• Health Savings Account option, depending on plan selection
• Medical Flexible Spending Account option, depending on plan selection
• Vision and dental coverage
• Insurance coverage begins on the hire date
• Dependent Care Flexible Spending Account
• Maven virtual clinic for women’s and family health
• Company-paid life insurance and AD&D insurance
• Option to buy extra life insurance for yourself, your spouse, and dependents
• Company-paid short-term and long-term disability insurance
• Annual professional development funding
• Growth opportunities within the organization
• Employee Assistance Program through Mutual of Omaha
• Will preparation services through Mutual of Omaha
• Travel assistance through Mutual of Omaha
• Pet insurance through PinPaws payroll deduction
• 1Password family account

Application Instructions

Applicants should submit a resume and cover letter, and include salary expectations.

Important Recruiting Notes

During recruitment, the organization states that it will not make a job offer without an interview, request payment to process documents or purchase equipment, ask for banking or credit card details, or direct candidates to third-party services for visas or similar documentation. Candidates are advised to stay alert for fraud and never share financial information or make payments to anyone claiming to offer employment.

Work Culture

The organization aims to maintain a collaborative, creative, team-oriented environment where staff can learn, contribute ideas, and help shape processes, decisions, planning, and culture.