Marketing Strategist

About Shop ONline New York

Shop ONline New York is dedicated to pioneering innovative online retail experiences. As the company prepares for a significant product launch, they seek a Marketing Strategist Intern skilled in master-level planning to help devise and implement a comprehensive marketing strategy aligned with the ideal launch timeline.

Role Overview

The role involves designing the go-to-market strategy, pinpointing the optimal launch timing, and ensuring readiness of all marketing components for a successful launch. The position suits individuals who balance creativity with analytical abilities, coordinating diverse marketing initiatives to meet short-term and long-term goals.

Key Responsibilities

• Develop complete marketing plans including channel selection, messaging, and launch timing.
• Conduct thorough market research and competitor analysis to establish a strong brand narrative.
• Work collaboratively with design, development, and product teams to align marketing efforts with business objectives.
• Create detailed marketing roadmaps with milestones and deliverables leading up to launch.
• Organize integrated marketing campaigns encompassing social media, email, paid ads, and content marketing.
• Coordinate with creative teams ensuring message consistency and brand integrity.
• Set KPIs and monitor metrics to evaluate campaign effectiveness.
• Adapt and optimize strategies based on data insights and performance feedback.
• Act as the primary marketing advisor to leadership, providing updates and suggesting modifications.
• Ensure open communication across departments to synchronize preparations for launch.

Qualifications

• Demonstrated knowledge of marketing strategies in digital and e-commerce arenas.
• Experience in creating and executing extended, multi-phase marketing plans.
• Strong analytical, organizational, and project management abilities with shifting deadlines.
• Excellent interpersonal and communication skills for cross-team collaboration and stakeholder engagement.
• Familiarity with marketing analytics, social media management, and campaign automation tools.
• Patient, adaptable mindset focused on refining plans until achieving optimal launch conditions.

Internship Benefits

• Gain practical experience leading a high-impact marketing plan for a developing e-commerce venture.
• Collaborate directly with senior leadership to enhance strategic planning and decision-making skills.
• Expand professional contacts within marketing, digital retail, and brand management sectors.
• Receive a certificate of completion and potential recommendation letter based on performance.
• Contribute to shaping the company’s public image and brand narrative ahead of a major launch.