Marketing Specialist

About SeaWorld

SeaWorld is dedicated to the welfare of animals, having rescued over 40,000 creatures so far. The organization offers an opportunity to be part of a passionate team that delivers memorable and joyous experiences to audiences globally. They value enthusiastic, committed individuals eager to contribute as brand ambassadors.

Role Overview

We are looking for a Marketing Specialist who will focus on supporting paid media campaigns. In this role, you will collaborate closely with the Director of Media, corporate marketing teams, partners, and external agencies to ensure the smooth, timely, and high-quality execution of marketing campaigns. Your responsibilities will involve managing campaign assets, maintaining trafficking documentation, assisting with reporting, and contributing to paid media activities that increase attendance and revenue for SeaWorld's Orlando locations.

Key Responsibilities

• Support the execution of paid media initiatives across SeaWorld Orlando, Aquatica Orlando, and Discovery Cove with guidance from the Director of Media.
• Create and update trafficking documentation and campaign tag charts covering all paid media channels.
• Coordinate campaign launches with internal personnel and external media buying agencies.
• Perform quality checks on campaign elements including assets, URLs, tracking tags, creative rotations, and landing pages before launch.
• Track campaign timelines and communicate progress regularly to stakeholders.
• Collaborate with Creative Services, Integrated Marketing, Brand Managers, and Corporate Marketing departments to ensure campaign assets are timely and accurate.
• Maintain message mapping to guarantee proper offers, creatives, and calls-to-action appear consistently across paid media platforms.
• Clearly communicate campaign updates, deadlines, and asset requests within internal teams.
• Support cross-functional projects to facilitate successful campaign rollouts.
• Ensure adherence to brand standards and legal requirements in marketing materials.
• Demonstrate meticulous attention to detail for all deliverables and identify opportunities for improving workflows and team efficiency.
• Maintain professional communication with ambassadors, vendors, agencies, and partners.
• Execute additional duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related discipline.
• 1 to 3 years of experience in marketing, advertising, media, or project coordination.
• Excellent organizational skills with the capability to manage multiple simultaneous deadlines.
• Strong attention to detail and high standards for accuracy.
• Outstanding verbal and written communication skills.
• Proven project and time management skills.
• Experience collaborating effectively across various teams.
• Proficient in Microsoft Office suite, especially Excel and PowerPoint.
• Preferred experience in paid media, digital marketing, or campaign trafficking.
• Familiarity with digital advertising platforms such as Google Ads, Meta Ads Manager, or CM360 is advantageous.
• Ability to maintain a positive, solution-focused mindset in a fast-paced environment.

Success Criteria

The ideal candidate is exceptionally organized, reliable, and proactive. They take pride in flawless execution, ensuring campaigns launch exactly as planned and on schedule, while supporting diverse stakeholders. A willingness to learn the media business, improve processes, and expand marketing responsibilities is crucial.

Benefits

• Paid Time Off
• Complimentary park tickets and passes
• Discounts on food and merchandise at parks
• Medical, dental, and vision insurance coverage
• 401K retirement plan
• Additional voluntary insurance options
• Life and disability insurance benefits
• Tuition reimbursement program
• Flexible spending accounts for dependent and health care
• Employee assistance and legal assistance programs

Equal Employment Opportunity

SeaWorld Parks & Entertainment is an equal opportunity employer. All applications are reviewed without discrimination based on age, race, color, religion, gender, sexual orientation, pregnancy, gender identity or expression, disability, veteran status, or any other protected category.