Marketing Specialist

About Polaris Sales Australia

Polaris Inc., a global leader in powersports since 1954 and listed on NYSE, delivers innovative products and experiences to outdoor enthusiasts worldwide. Headquartered in Minnesota, Polaris operates in over 100 countries. Polaris Sales Australia Pty Ltd, a subsidiary based in Melbourne, is dedicated to offering premier service and riding experiences across Australia and New Zealand through a network of 120+ independent dealers. Its product range includes Polaris Ranger, RZR, Sportsman, General, Youth model vehicles, as well as Commercial and Defense off-road vehicles. The Marine division features leading boat brands such as Bennington and Hurricane. Polaris values its people highly, recognizing them as central to its success.

Role Overview

This position is ideal for recent graduates or early-career marketing professionals seeking diverse hands-on exposure in a dynamic sector. As a Marketing Specialist, you will assist in orchestrating campaigns for both Off Road Vehicle and Marine brands, covering digital channels, social media outreach, events, and advertising efforts. You will collaborate closely with marketing and sales teams to execute campaigns and support dealer networks effectively. This role requires a proactive, creative individual passionate about learning all facets of marketing.

Key Responsibilities

• Assist in formulating integrated marketing strategies aligned with sales goals for monthly, quarterly, and yearly targets including sales volumes, market share, revenue, and profitability.
• Plan and schedule media usage efficiently.
• Design, coordinate, and manage creative advertising campaigns.
• Lead the launch of new vehicle models and upcoming products.
• Develop and disseminate communications for dealers across departments.
• Oversee and support cooperative advertisements with local and dealer partners.
• Manage daily oversight of social media platforms.
• Organize and send marketing collateral to dealers.
• Coordinate and participate in promotional events.
• Conduct competitive analysis.
• Perform additional marketing duties as assigned by the National Marketing Manager.

Qualifications and Skills

• Preferably holds a tertiary qualification in Business or Marketing.
• Motivated by success and growth opportunities.
• Meticulous and disciplined with dealer engagement, reporting, and communications.
• Strong verbal and written communication capabilities.
• Excellent skills in planning and organization.
• Collaborative team player dedicated to team and individual achievements.
• A mindset focused on continual improvement and innovative thinking.

Benefits and Work Conditions

• Supportive and motivated workplace culture.
• Competitive salary and benefits package.
• Opportunities for career growth with ongoing education and development.
• One day per week working remotely; primarily based at Polaris Head Office in Derrimut, Victoria, during normal business hours.

Additional Information

Polaris specifically requests that recruitment agencies do not submit unsolicited resumes and disclaims responsibility for any related fees.