Marketing Specialist, CRM & Events

About Tripadvisor

Tripadvisor Group is built to help people discover and share memorable experiences, with a mission to be the most trusted travel and experiences platform globally. Through its brands, technology, and marketplace capabilities, the company connects a worldwide audience with partners across experiences, accommodations, restaurants, and other travel-related categories. Tripadvisor, Inc. and its businesses include Tripadvisor, Viator, and TheFork.

About the Role

This position sits at the heart of the marketing function. As a Marketing Specialist focused on CRM and events, you will help bring campaigns from concept to launch, keep workstreams organized, and make sure details are handled accurately. You will collaborate across email, events, and broader cross-functional projects to deliver marketing activity that is timely, effective, and measurable.

The role is well suited to someone who enjoys variety, can bring order to multiple moving parts, and wants to develop both technical and strategic marketing capability.

CRM Campaign Execution

• Prepare, review, and launch email campaigns using Braze and Mailchimp.
• Develop campaign materials and handle audience targeting and segmentation.
• Check content, links, personalization, and send logic carefully to maintain quality and performance.

Event Marketing & Coordination

• Handle event communications such as invitations, confirmations, reminders, and post-event follow-ups.
• Work with internal teams and outside partners to coordinate event logistics.
• Assist with event delivery, including on-site support when required.
• Monitor attendee engagement and help with follow-up after the event.

Project Coordination

• Own campaign workflows from initial request through deployment.
• Partner with copy, design, and stakeholders to collect assets and approvals.
• Keep deadlines, priorities, and timelines aligned so projects stay on track.

Reporting & Insights

• Measure and summarize campaign results such as opens, clicks, and engagement.
• Capture learnings and use them to strengthen future campaign performance.

General Marketing Support

• Assist with ad hoc CRM and event-related projects.
• Contribute to better processes, templates, and operating practices.
• Support testing and optimization efforts on an ongoing basis.
• Take on additional tasks that help the team achieve key marketing goals.

What You Bring

• 1–3 years of experience in marketing, CRM, or event coordination.
• Working knowledge of email marketing platforms such as Braze, Mailchimp, or similar tools.
• Strong attention to detail and solid organizational ability.
• Comfort managing several projects and deadlines at once.
• Clear communication skills and the ability to collaborate across teams.
• Genuine interest in CRM, lifecycle marketing, and events.

Nice to Have

• Previous exposure to B2B marketing work.
• Experience with reporting or marketing analytics tools.
• Familiarity with project management platforms such as Asana or Airtable.

Why This Role Matters

This role plays an important part in bringing marketing campaigns to life. Through accurate CRM execution and well-managed event communications, you will help operators act on key messages, adopt new tools, improve listings, and generate more bookings. Your work ensures the right information reaches the right audience at the right time, and that campaigns run smoothly from beginning to end.

Skills & Experience

• Ability to use AI tools to improve speed, quality, and decision-making in everyday work.
• Comfort working with a global-first mindset in a distributed environment.

What We Offer

• Competitive pay packages that are regularly compared against current market data, including base salary and annual bonus opportunities.
• Flexible, remote-friendly working with the option to work on-site as often as preferred or as needed by the team.
• A flexible schedule that supports work-life balance and is based on trust and accountability.
• Donation matching for qualifying charitable contributions each year.
• Tuition assistance for eligible learning and development programs.
• An annual lifestyle benefit that can be used for travel, wellness, or personal preferences.
• Travel discounts and other employee travel benefits.
• Access to an employee assistance program with support resources for life challenges.
• Health coverage with competitive premiums.
• A generous referral program with rewards for successful candidate referrals.

Our Cultural Pillars

Traveler first — The company focuses on creating value for travelers while enabling suppliers and partners to do the same.

Execution is our edge — The organization works quickly, tests ideas, learns from setbacks, improves continuously, and operates in a data-informed, scalable way.

We succeed together — Teams work collaboratively, share feedback openly, take ownership, and support one another in reaching shared goals.

Accessibility and Contact Information

The company aims to provide an accessible and inclusive hiring experience. Candidates who need a reasonable accommodation during the application or recruitment process should contact their recruiter or the Accessible Recruiting team at AccessibleRecruiting@tripadvisor.com.

For other career-related questions, you may contact recruitment@tripadvisor.com.