Marketing Specialist

About the Role

Our client, a prominent international travel retail operator managing extensive duty-free and specialty retail businesses at JFK Airport's Terminal 4, is seeking a commercially savvy Marketing Specialist. This position focuses on enhancing customer engagement, increasing foot traffic, and boosting retail performance in one of the United States' busiest airport terminals.

The role merges aspects of retail, travel, hospitality, and customer experience by creating impactful campaigns and initiatives that elevate brand visibility and enrich the passenger journey, translating into higher conversion rates and sales.

Key Responsibilities

• Design and implement a comprehensive annual marketing calendar aligned with major retail, seasonal, and cultural travel periods.
• Support integrated campaign delivery across digital, social media, CRM, paid media, in-store, and experiential channels.
• Adapt global marketing campaigns for relevance to New York's market and the international traveler demographic.
• Assist with product launches, seasonal promotions, and activations spanning multiple retail categories including beauty, liquor, confectionery, and gifting.
• Create compelling in-terminal experiences to foster passenger engagement and spending.
• Support events and promotional activities such as beauty events, sampling, tastings, and gifting campaigns.
• Collaborate closely with retail teams for effective in-store marketing execution.
• Partner with premium brands, suppliers, external agencies, as well as airport operational stakeholders to ensure smooth campaign implementation.
• Assist in digital and social media marketing efforts to enhance awareness and drive store conversion.
• Participate in monitoring campaign outcomes and analyzing customer engagement metrics to evaluate effectiveness and business impact.
• Leverage customer insights and campaign data to identify growth opportunities and contribute innovative ideas to boost revenue and brand presence.

Candidate Profile

• Possess 3 to 6+ years of experience in retail, experiential, consumer, luxury, or travel retail marketing.
• Have a proven history of managing integrated marketing campaigns involving multiple stakeholders, brands, and agencies.
• Excellent project management and organization skills, capable of handling competing priorities in a fast-paced setting.
• A strong commercial mindset with insight into consumer behavior and retail performance metrics.
• Outstanding verbal and written communication abilities.
• Creative with the ability to reconcile brand goals and commercial results.

Benefits and Compensation

• Annual base salary ranging between $75,000 and $85,000, plus up to a 5% performance bonus.
• Comprehensive benefits package including medical, dental, vision insurance, 401(k) plan, commuter benefits, two weeks paid time off, and 12 public holidays.

Work Location

This is an onsite role based at JFK Airport, Terminal 4, New York.