Marketing Specialist – AI Solutions & Products

Company Overview

Sia is a prominent global consultancy centered on management and AI, holding a significant footprint in the energy and utilities industry. Established over 25 years ago in France, the company has rapidly expanded to generate €500 million in annual revenue with a workforce of 3,000 across the globe. Approximately 20% of its business focuses on energy and utilities. In 2024, Sia announced a strategic partnership with Blackstone, marking its first external investment and supporting its future growth.

Role Summary

The Marketing Specialist for AI Solutions & Products will be an integral member of the Global Marketing team tasked with spearheading the product marketing and go-to-market strategies for Sia’s rapidly expanding AI portfolio. This includes the Agent Store and specialized AI products. Positioned at the crossroads of consulting and product marketing, this role focuses on converting dynamic AI innovations into distinct market positioning, persuasive marketing tools, and effective execution in the field. The candidate will coordinate cross-functional activities tied to product launches, client case studies, partner initiatives, events, and targeted campaigns.

Key Responsibilities

• Craft compelling market narratives that clearly articulate the value of Sia’s AI offerings, translating intricate innovations into accessible benefits for customers.
• Create and maintain a robust messaging and positioning framework linking AI capabilities with tangible client outcomes and business impact.
• Lead the go-to-market initiatives for the AI product suite, managing everything from launch plans to enabling field adoption.
• Develop and provide the consulting teams with essential operational tools such as playbooks, demos, sales assets, and competitive battlecards to effectively promote AI solutions.
• Enhance brand visibility by engaging technology influencers and the AI community, amplifying Sia’s presence across important channels.
• Coordinate cross-department collaboration during product introductions, customer success stories, partnership events, and account-specific campaigns.
• Work closely with the marketing and communications colleagues to ensure messaging remains impactful and aligns with evolving market needs.

Candidate Qualifications

• At least 3 years of professional experience in product marketing, go-to-market strategies, or technical B2B marketing, preferably within software, SaaS, or AI-focused sectors.
• Strong enthusiasm and practical understanding of artificial intelligence, with a habit of following developments, experimenting with tools, and confidently discussing technical topics.
• Fluency in English is mandatory.
• Possession of a Master’s degree in Marketing, Communications, Business, or a related discipline, or equivalent practical experience.
• Exceptional oral and written communication capabilities, skilled at simplifying complex technology into clear, engaging narratives.
• Experience engaging with technical communities and influencers, and developing high-quality product content such as demos, launch collateral, and thought leadership pieces.
• A proactive, collaborative, and practical approach, combined with strong organizational skills to manage multiple projects and campaigns simultaneously.

Additional Information

Sia is committed to equal employment opportunities. Employment decisions regarding hiring, promotion, compensation, or disciplinary actions are based solely on performance, competence, conduct, and operational requirements without discrimination.