Marketing & Social Media Content Manager

About the company

Gym Concoction is a Melbourne-based supplement brand built for people who care about ingredients, dosages, and transparent labelling. The company is a fast-moving startup focused on making science-backed, stimulant-free supplements feel exciting again. It sells single-serve products directly to consumers and aims to grow a community of thoughtful athletes by using real customer feedback to improve the brand continuously.

Why this role stands out

This is a rare chance to shape a brand and content function from scratch rather than stepping into an established playbook. You’ll work directly with the founders to bring the brand vision to life and own the marketing and social media direction end to end.

Role overview

Reporting to the founder, you will lead the delivery of the full social and marketing strategy. The role covers content planning, production, publishing, and performance review across organic social, paid media, CRM, and brand storytelling. You’ll be the person driving creative ideas, turning them into compelling visual and video content, and representing the brand at community events such as sampling activations and marathon expos.

What you will do

• Own the overall content and marketing strategy across organic social, paid media, CRM, and brand storytelling.
• Create marketing and content briefs that align with the brand framework and wider business goals.
• Define the brand’s tone of voice across written and visual communication, and establish standards to keep messaging consistent.
• Generate, pitch, and deliver evidence-led social content tailored to each platform.
• Provide creative direction from concept development through to production, including campaign shoot planning.
• Plan, film, script, and edit short-form video for TikTok and Instagram Reels, including voiceover-driven pieces.
• Write captions, scripts, ad copy, and email content.
• Maintain the content calendar and keep the publishing schedule steady and well organised.
• Manage community engagement, including comments, direct messages, and audience interaction.
• Plan, launch, and improve paid campaigns across Meta, Instagram, TikTok, and Google.
• Track insights, trends, and performance, then turn winning content into scalable campaigns.
• Prepare regular reporting on results across channels.
• Support in-person sampling, brand activations, and events, including working with councils for permits and coordinating event partnerships.
• Develop and manage influencer and PR box activity, and repurpose user-generated content into social assets.

Requirements

• At least 3 years’ experience in content creation and social media strategy, ideally with exposure to community events.
• Background managing social media for an e-commerce or direct-to-consumer brand.
• Hands-on ability with tools such as CapCut, Canva, Instagram Edits, Adobe, or similar platforms.
• A proven record of growing content or social accounts in a measurable way.
• Strong end-to-end short-form video skills, from concept to publishing.
• Experience giving creative direction across the full content production process.
• Comfort working with user-generated content and brand storytelling.
• Strong writing ability, with the discipline to work within an established brand voice.
• Ability to interpret performance data and convert organic success into paid or broader campaign opportunities.
• Excellent organisation and planning skills to keep content aligned with the marketing calendar.
• Self-driven and capable of managing calendars, events, and light admin independently.

Desired background

• Experience communicating with millennial and Gen Z audiences.
• Exposure to paid media on Meta and Google.
• Experience leading projects or campaigns.
• A qualification in marketing, communications, business, journalism, or a similar field, or an equivalent portfolio of work.
• A personally built and engaged audience; growth and engagement matter more than follower count.
• Genuine interest in health and fitness.

Offer

• Annual salary of $70,000 to $78,000 plus superannuation, depending on experience.
• Hybrid working arrangement with 3 days work from home and 2 days in the South Yarra office.
• Real ownership of the brand and content function as the first marketing hire, working closely with the founder.
• Performance-linked bonuses tied to KPIs.
• Staff discounts and complimentary products.
• A startup environment where you may take on a variety of tasks, including light admin, while gaining broad exposure and faster learning.
• Some activations may take place early in the morning or on weekends.

Application instructions

Applicants should submit a CV and, if available, a portfolio or links to relevant work. Candidates are also asked to share one piece they are especially proud of and explain the results it achieved. The employer has noted that portfolio work is more important than a cover letter for this position.

Additional information

Gym Concoction is committed to a diverse workplace and provides equal opportunity for all applicants. The company welcomes candidates from a wide range of backgrounds and experiences. If you have any questions about the position, you may contact the employer at contact@gymconcoction.com.au.

Application deadline

Applications close at 5:00 pm AEST on Friday 24 July 2026.