Marketing & Pre-Sales Manager

About Unique Industries

Unique Industries, based in Pune, Maharashtra, specializes in pillow plates, heat exchangers, and thermal equipment. The company is focused on digital growth and lead generation within industrial engineering sectors.

Role Overview

The Marketing & Pre-Sales Manager will lead digital marketing initiatives and initial customer engagement activities. This position acts as the pivotal link between acquiring digital leads and supporting technical sales efforts by executing inbound marketing campaigns, conducting preliminary technical discussions, qualifying B2B clients, and transferring qualified opportunities to sales and engineering departments.

Key Responsibilities

• Develop, implement, and refine digital marketing strategies encompassing SEO, Google Ads, LinkedIn Ads, and marketing via B2B portals such as IndiaMART and TradeIndia.
• Enhance and maintain the website content, technical landing pages, case studies, and product brochures with the goal of increasing organic traffic and conversion rates.
• Execute focused outreach campaigns targeting dairy, food processing, chemical, pharmaceutical, and energy industries to attract high-quality inbound leads.
• Monitor and analyze campaign metrics including cost-per-lead, conversion rates, and return on investment while maintaining an organized Lead Management System or CRM.
• Serve as the initial contact point for inquiries received via phone, email, website forms, and other digital channels.
• Interact directly with customers to comprehend their process needs, equipment requirements, and project deadlines.
• Assess inbound leads for commercial and technical viability and collect preliminary project details.
• Compile initial techno-commercial assessment notes and facilitate smooth handover of warm leads to the sales and design engineering teams for comprehensive proposal development.
• Create compelling technical marketing content such as product presentations, whitepapers, and video demonstrations focused on pillow plate applications.
• Support participation in industry exhibitions, aid in product launches, and provide updates through email newsletters to prospective and current clients.
• Keep track of competitor activities, online presence, pricing strategies, and innovative industrial applications in the marketplace.

Qualifications & Experience

• Education: Bachelor of Engineering or Technology (Mechanical, Chemical, Industrial) with an MBA or PGDM in Marketing preferred; alternatively, a degree in Digital Marketing with relevant B2B engineering sector exposure.
• Experience: 3 to 6 years in B2B digital marketing, lead generation, and pre-sales roles within industrial equipment, manufacturing or engineering sectors.
• Technical Proficiency: Skilled in using Google Ads, SEO tools, LinkedIn Sales Navigator, Google Analytics, B2B platforms, and CRM systems such as Zoho, HubSpot, or Salesforce.
• Basic knowledge of thermal equipment, process industries, and interpreting technical drawings/specifications.

Skills & Competencies

• Strong spoken and written communication abilities, including professional phone and email communication etiquette.
• Analytical skills to evaluate marketing ROI and optimize lead conversion processes.
• Quick understanding of technical product characteristics and effective communication of product value to potential clients.
• Proactive and self-driven approach with excellent organizational capabilities and target orientation.

Compensation & Work Environment

Unique Industries offers a prominent role managing the digital growth and lead generation pipeline in a dynamic engineering firm. Employees have direct influence over marketing strategies and pre-sales operations. The organization promotes a high-growth, collaborative workplace with compensation packages that are competitive and linked to skills and performance.