Marketing Operations Specialist

About the Team

The Ad Operations team is responsible for executing and scaling comprehensive ad campaign management. This involves close collaboration with both internal and external stakeholders to enhance customer acquisition, activation, and retention among advertiser audiences. The team prioritizes operational excellence and continuous process enhancements within a rapidly expanding digital advertising environment.

Role Overview

The Marketing Operations Specialist will oversee all facets of campaign execution across multiple digital marketing platforms such as Google, Meta, YouTube, and TikTok. Key duties include full-cycle campaign setup, performance and budget monitoring, proactive identification of optimization chances, and resolving issues related to campaign setup, tracking, and trafficking.

Responsibilities

• Oversee campaign operations across social and programmatic digital channels.
• Track pacing, budget adherence, and overall campaign performance, providing optimization suggestions.
• Resolve discrepancies in trafficking, tracking, and campaign setup during execution.
• Coordinate with third-party vendors to ensure campaigns launch accurately and timely.
• Collaborate with internal Marketing and Data Science teams for precise media tracking and reporting.
• Develop post-mortem analyses for significant campaign challenges and foster actions across teams.
• Identify and help implement enhancements in campaign tools, workflows, and procedures based on daily operational insights.

Qualifications

• More than two years of experience in ad operations, digital advertising, data entry, or analytical roles.
• Hands-on experience trafficking digital media campaigns across platforms like Google, Meta, and TikTok, including setup, quality assurance, tracking, and reporting.
• Comfortable with ad copywriting; creative ad creation experience is advantageous.
• Proficient in data analysis and interpretation for effective decision-making.
• Exceptional attention to detail and strong written communication skills.
• Ability to perform effectively in a dynamic, fast-paced, and self-driven work setting.
• Experience with Consumer Packaged Goods (CPG) ads, project management, or campaign coordination is beneficial.
• SQL skills for conducting data analysis are a plus.

Additional Information

• Location: Remote within the United States.
• Contract duration: Initial 4-5 months with possibility of extension.
• Employment model: W2 under a Staffing Agency.
• Hourly compensation: $45.71.
• Applicants must be eligible to work in the U.S. without sponsorship.