Brand Marketing Manager - Facebook

Role Overview

For over two decades, the Facebook app has crafted technologies that connect people with meaningful experiences and content, enriching lives globally. We are seeking a Brand Marketing Manager to innovate and expand Facebook’s promise to new audiences by evolving its marketing strategies. This role requires reimagining brand engagement through diverse channels including in-product features, strategic partnerships, and branded content to strengthen brand loyalty and drive impactful results.

Primary Responsibilities

• Utilize data-driven insights, brand strategy expertise, and an understanding of audience behavior to design groundbreaking marketing initiatives that enhance brand relevance and achieve measurable outcomes.
• Collaborate closely with Product Marketing and Insights teams to transform business priorities into executable marketing strategies.
• Lead and manage multi-channel marketing efforts through all stages: planning, creative development, execution, optimization, data analysis, and detailed reporting.
• Create detailed creative briefs and collaborate with talent and partners to develop innovative concepts addressing complex brand challenges.
• Work jointly with cross-functional teams to pinpoint opportunities and deliver cohesive marketing programs.
• Design and implement global marketing campaigns to boost Facebook’s brand presence and engagement worldwide.

Required Qualifications

• Over 10 years of experience managing and deploying expansive brand marketing initiatives and campaigns.
• Strong grasp of consumer behavior with proven use of consumer research and analytics to inform marketing tactics.
• Proven leadership in directing media and creative agencies.
• Capability to juggle multiple projects simultaneously, collaborating with diverse internal and external stakeholders to ensure seamless program launches and maximum effectiveness.
• Background in consumer technology or related product categories.
• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

Preferred Credentials

• Experience in the technology industry.
• Familiarity with ethical AI practices such as bias mitigation, risk assessment, and quality assurance.
• Adaptability to evolving project scopes with proactive initiative in defining next steps and engaging stakeholders.
• Competence integrating AI tools to enhance workflows and generate measurable improvements in efficiency and quality.
• Ongoing commitment to AI skill advancement, including prompt/context engineering and agent orchestration.

About Meta

Meta is committed to advancing technologies that connect individuals, foster communities, and empower businesses. From founding Facebook, which revolutionized social interaction in 2004, to expanding through apps like Messenger, Instagram, and WhatsApp, Meta now ventures into augmented and virtual reality to pioneer the future of social technology. Joining Meta means shaping innovations beyond traditional digital boundaries.

Equal Opportunity and Accommodations

Meta is an Equal Employment Opportunity and Affirmative Action employer, committed to fostering inclusive work environments without discrimination on any legally protected basis. Candidates with disabilities seeking accommodations during recruitment are encouraged to contact Meta for support.

Compensation

The salary range for this position is $152,000 to $213,000 annually, with additional bonus opportunities, equity options, and comprehensive benefits. Compensation is determined by skill set, qualifications, experience, and location. Benefits information is available upon request.