Marketing Officer

About ABYAT

ABYAT is the largest retail store in the Middle East, boasting an expansive 22,000 square meters and offering an extensive selection of over 22,000 products focused on home improvement. The store features a variety of premium items ranging from elegant tiles and attractive wallpapers to advanced lighting solutions and contemporary kitchen fixtures. Since its establishment in September 2005, ABYAT has been committed to excellence, focusing keenly on customer satisfaction through thoughtful store design and superior services. Having expanded from Kuwait into Saudi Arabia, ABYAT is now growing its presence in Qatar and the United Arab Emirates.

Role Overview

The Marketing Officer based in Doha, Qatar, will play an integral role in planning, implementing, and refining marketing strategies tailored to specific product categories within ABYAT's portfolio. This position ensures that campaigns are effectively executed with branded consistency and interdisciplinary teamwork to boost customer engagement, meet commercial goals, and drive business growth.

Key Responsibilities

• Assist in the design and deployment of integrated marketing campaigns and promotions that align with business priorities for assigned categories.
• Manage the creation and production of marketing assets including digital media, printed materials, in-store branding, and promotional content.
• Gather and analyze market data and competitive intelligence to uncover consumer patterns and category insights supporting strategic marketing plans.
• Compile comprehensive reports and presentations on market research, campaign results, and strategic recommendations to support informed decision-making.
• Facilitate the dissemination of marketing content across diverse channels such as websites, social media, email marketing, and other digital platforms.
• Collaborate closely with internal departments and external vendors to ensure timely and quality delivery of marketing initiatives.
• Track and assess campaign outcomes using performance metrics like KPIs and return on marketing investment (ROMI), and suggest improvements accordingly.
• Support social media efforts by monitoring interactions, content effectiveness, and identifying optimization opportunities.
• Assist public relations activities including press release management, event participation coordination, sponsorships, and other communications to elevate ABYAT's brand reputation.
• Work with government bodies, business collaborators, and external parties to facilitate participation in exhibitions, events, and corporate ventures as needed.
• Ensure strict adherence to ABYAT’s branding guidelines to maintain high standards and consistency across all marketing materials and communications.
• Partner across Commercial, Category Management, Sales, Product Development, and other teams to align marketing initiatives with product launches and commercial objectives.
• Proactively seek ways to enhance marketing workflows, campaign success rates, and operational efficiencies.
• Provide consistent marketing assistance and undertake additional responsibilities as delegated by the Marketing Manager.

Qualifications and Experience

• A minimum of 4 to 5 years of progressive experience in marketing coordination, category marketing, or similar roles.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
• Proven track record managing integrated marketing campaigns across both digital and traditional channels.
• Expertise in content development, social media oversight, brand stewardship, and campaign rollout.
• Strong analytical skills in evaluating marketing metrics to derive actionable insights.
• Proficiency with Microsoft Office and marketing technologies like Adobe Creative Suite, marketing automation tools, and content management systems.
• Excellent organizational and project management ability capable of juggling multiple priorities in dynamic settings.
• Outstanding communication, stakeholder partnership, and cross-departmental collaboration skills.
• Detail-oriented with a proactive mindset and a solutions-driven approach.
• Familiarity with the retail, home furnishing, building materials, or FMCG sectors will be a valuable asset.

Additional Information

Applications are thoroughly assessed, and only candidates matching the requirements will be contacted for next steps. We appreciate the interest of all applicants and value your understanding throughout the selection process.