Marketing Manager

About the Role

This position involves establishing and owning a new marketing channel designed to make Lumiform the leading name cited by AI answer engines and in industry references for inspections and audits software. It requires initiative to build this presence from scratch, engaging in activities such as pitching data-driven benchmark reports to trade journalists, managing review campaigns on platforms like G2 and Capterra, securing listings in industry roundups, and participating in relevant associations. The role demands hands-on, high-output efforts with visible results.

Responsibilities

• Research and analyze sources cited by large language models (LLMs) related to inspection software, then strategically place Lumiform in those citations through listicles, comparison articles, and roundups.
• Manage and enhance Lumiform's presence on review platforms such as G2, Capterra, and app stores including running review campaigns and responding to user feedback consistent with branding.
• Drive digital public relations and media outreach by pitching benchmark reports, ROI tools, and data-driven stories to trade media, industry publications, and journalists to generate authority and coverage.
• Ensure Lumiform’s listing and engagement in relevant directories, industry associations, and marketplaces like SAP and Zapier.
• Develop genuine participation in communities and forums such as Reddit where relevant conversations occur, maintaining a non-spammy approach.
• Maintain consistency and accuracy of Lumiform’s company name, descriptions, and key facts across all public profiles and sources to ensure a unified narrative consumed by AI and other platforms.
• Track and report on key performance indicators including citations, backlinks, referral traffic, and share of voice to evaluate effectiveness.

Qualifications

• Proactive and hands-on: Able to initiate tasks without detailed instructions and prefers delivering results quickly rather than extended planning.
• Experienced with AI technologies: Comfortable with LLMs like Claude, GPT, Gemini, skilled in prompt engineering, and leveraging AI tools for research, writing, and scaling outreach efforts.
• Strong written communication skills in English, with German language skills as an advantage, capable of crafting effective pitches, replies, and emails.
• Rapid learner: Quickly assimilates new tools and industry knowledge, with a problem-solving mindset that prioritizes independent troubleshooting.
• Highly organized and resourceful: Able to manage multiple outreach campaigns and listings simultaneously without losing track.
• Experience level is flexible: Candidates with one to two years of marketing experience or those transitioning into the field who demonstrate results are encouraged to apply.
• Additional beneficial experience includes PR, SEO, link building, content marketing, community management, and familiarity with tools like Ahrefs, Semrush, or HubSpot.

About Lumiform

Lumiform develops specialized software that enables frontline teams to perform inspections, audits, and checklists at scale across widely distributed operations. Trusted by prominent companies such as EDEKA, AmRest, Virgin Media, and Nordsee, as well as inspection and certification bodies, Lumiform processes millions of inspections annually to improve safety and enhance operational efficiency. The company is rated 4.6 on G2, supported by prominent investors, has raised over 10 million euros, and is expanding rapidly across Europe and beyond.

Benefits and Work Culture

• Contribute to a mission-driven company that positively impacts society by protecting frontline workers and customers from preventable harm.
• Join an ambitious, international team characterized by flat hierarchies and fast decision-making processes.
• Opportunity to create a high-impact role from the ground up and work directly with company founders.
• Enjoy full remote work flexibility, choosing your preferred work locations.

Hiring Process

• Initial 30-minute interview with Human Resources.
• Followed by a 30-minute interview with the Marketing Lead.
• Final phase includes a reference check and an interview with the company founder.