Marketing Manager I, Global Go-To-Market

About The Role

We seek a strategic and highly organized marketing leader to shape and execute Uber's worldwide go-to-market strategy in key growth sectors. This role combines strategy, integrated marketing, and collaborative execution, establishing frameworks, operational models, and campaign methodologies that enable coherent and scalable global launches.

The ideal candidate brings extensive integrated marketing expertise, strategic prowess, and a proven ability to transform business priorities into clear marketing frameworks, impactful campaigns, and measurable results. Collaboration across regional marketing, creative, media, research, operations, product, communications, and finance teams is essential to ensure aligned, high-quality, scalable plans.

Key Responsibilities

• Develop comprehensive global go-to-market frameworks translating business objectives into marketing strategies, messaging, channel selections, and execution plans.
• Collaborate with cross-functional teams to prioritize initiatives, align on goals, and bring structure to complex, multi-region projects.
• Create integrated marketing briefs and strategic guidance steering creative, media, and channel activities across global campaigns.
• Oversee complete campaign planning and execution for priority product launches and select global integrated marketing communications, ensuring strategic integrity, creative excellence, scalability, and punctual delivery.
• Manage relationships with creative and media agencies and internal partners to devise innovative, consumer-relevant, and operationally viable marketing plans.
• Support media and investment planning by advising on budget allocation, testing strategies, and scaling successful initiatives.
• Define measurement frameworks jointly with analytics, research, and media teams; assess campaign outcomes, generate insights, and suggest optimizations.
• Establish repeatable operational practices enhancing speed, transparency, and quality among global and regional stakeholders.
• Produce clear, executive-ready written materials and recommendations for senior leadership.

Basic Qualifications

• Over 5 years’ experience in integrated, brand marketing, or go-to-market strategy, preferably in fast-moving consumer-facing brands.
• Bachelor's degree in Marketing, Business, or a related field, with demonstrated quantitative aptitude.

Preferred Qualifications

• Experience developing scalable marketing operating models, planning frameworks, or guides spanning multiple markets.
• History of delivering innovative, high-quality marketing campaigns that achieve substantial results.
• Strong strategic acumen capable of constructing frameworks, integrating diverse initiatives, and clarifying ambiguity into actionable plans.
• Proven ability to manage agency partnerships and collaborate effectively with internal creative, media, analytics, communications, and operations teams.
• Consumer-focused mindset with a passion for understanding target audiences, product fit, and effective brand messaging.
• Strong analytical abilities enabling data-driven strategy, investment prioritization, and performance enhancement.
• Excellent communication skills proficient at distilling complex issues into clear proposals for senior leaders.
• Exceptional organizational skills for handling multiple responsibilities while prioritizing critical objectives and fostering process improvements.
• A proactive, detail-oriented self-starter who thrives on challenges and maintains composure amidst complex situations.

Compensation and Benefits

For New York City-based positions, the salary ranges from USD 132,000 to USD 147,000 annually. Eligible employees may receive bonuses, equity awards, and participate in a 401(k) retirement plan along with various other benefits.

Additional Information

This role encourages innovation beyond existing playbooks, welcoming candidates driven by impact and challenge. While remote work is available, employees are expected to spend at least half their time in the office unless fully remote arrangements are approved. This position is committed to equal employment opportunity, embracing diversity and providing accommodations as necessary.