Marketing Manager, Wearables (APAC)

Overview

Meta is looking for a Marketing Manager to oversee wearables marketing across the APAC region. This leadership position involves shaping and executing market strategies, managing integrated Go-To-Market activities, and guiding creative and media efforts from start to finish. The role collaborates closely with Product Marketing, Retail, Sales/Partnerships, Communications, and agency partners to drive product launches, enhance category narratives, and foster sustained growth.

Key Responsibilities

• Develop a multi-quarter strategy for APAC to establish category leadership, including defining target audiences, channel roles, investment priorities, and culturally relevant messaging.
• Lead comprehensive Go-To-Market planning and execution for product launches and peak sales periods, ensuring alignment of messaging and cross-functional coordination.
• Oversee creative strategy and execution by crafting compelling briefs, steering agency collaborations, and maintaining high standards of creative quality across channels.
• Take charge of media strategy and budget distribution throughout the marketing funnel, collaborating with media agencies and internal teams to plan, execute, measure, and optimize campaigns, including experimentation and test-and-learn initiatives.
• Drive partnership with Retail teams to enhance in-store customer experiences through demo strategies, merchandising, training, events, and performance measurement.
• Collaborate with Sales and Partnerships to create co-marketing plans and governance for key accounts such as marketplaces, large-format retail, specialty electronics, and operators.
• Monitor business health by managing regular review rhythms, tracking sales performance, brand metrics, budget usage, risk factors, and leading mitigation strategies, presenting critical escalations to leadership.
• Manage budget planning, pacing, scenario modeling, and ROI-focused prioritization across launches, ongoing marketing activities, retail initiatives, and partner programs.

Qualifications

• At least 15 years of extensive experience in integrated marketing, Go-To-Market, product or category marketing, or brand and performance marketing within consumer technology, devices, or retail sectors.
• Proven success leading market-level strategy and execution specifically within APAC markets.
• Demonstrated expertise in media strategy management, budget oversight, and performance optimization.
• Strong background in creative strategy development, briefing, and agency leadership to achieve superior creative and media outcomes.
• Ability to lead cross-functional teams through influence, working with Product Marketing, Retail, Sales/Partnerships, Communications, and Analytics.
• Experience in executive communication, stakeholder management, and decision-making in ambiguous or complex situations.

Preferred Experience

• Familiarity with incrementality testing, brand lift measurement, and mixed-method evaluation techniques.
• Hands-on experience implementing retail programs in APAC, such as in-store demonstrations, merchandising, promoter training, and retail events.
• Continuous engagement with AI skill development, including prompt engineering and agent orchestration, and staying updated on emerging AI technologies.
• Background marketing hardware and devices like smart glasses, wearables, and smartphones.
• Proven experience in leading partner Go-To-Market strategies with major accounts and governing co-marketing collaborations.
• Ability to integrate AI tools to streamline workflows, enhance efficiencies, and improve quality with measurable outcomes.
• Commitment to responsible and ethical AI practices including risk management, bias reduction, and quality assurance.

About Meta

Meta enables people to connect, build communities, and expand businesses through innovative technology. From Facebook’s transformation of communication to immersive augmented and virtual reality experiences, Meta is shaping the future of social technology that transcends physical and digital boundaries.

Compensation depends on skills, qualifications, experience, and location. The specified base salary excludes bonuses, equity, or sales incentives. Meta provides additional benefits as part of employment.