Marketing Manager - Public Relations & Communications

About Infosys

Infosys is a global front-runner in AI-first business consulting and technology services, with a workforce of over 325,000 professionals worldwide across 59 countries. With a strong track record spanning more than 40 years, Infosys drives enterprise transformation through deep domain expertise, a comprehensive AI-first framework, and an innovative AI-native partner ecosystem. Committed to sustainability, governance, and inclusion, Infosys stands as the fastest growing IT services brand globally.

Role Overview

We are seeking a motivated and experienced individual to join our core PR & Communications team. This critical strategic role focuses on crafting compelling storytelling and brand resonance for Infosys and its stakeholders across India and key Asia-Pacific markets. Reporting directly to the Global PR & Communications Head, the candidate will collaborate extensively with unit leaders and the marketing and sales teams.

Key Responsibilities

• Devise and implement strategic public relations and communications initiatives aligned with brand and business objectives.
• Ensure messaging consistency with Infosys’ vision and embed these narratives into regional markets.
• Manage comprehensive PR efforts including campaigns, events, press releases, and research reports.
• Continuously monitor the brand environment to anticipate potential issues and develop crisis communication and reputation management strategies in coordination with leadership.
• Lead crisis communication management effectively when required.
• Oversee campaign budgets and foster productive relationships with agencies.
• Drive evaluation mechanisms, campaign execution, and KPI assessments.
• Coordinate with PR agencies ensuring timely delivery of projects.
• Stay attuned to evolving media landscapes and proactively identify strategic media opportunities.
• Maintain and expand media contacts regionally to enhance networking and outreach.

Qualifications and Experience

• A degree in Marketing, Communications, Journalism, Public Relations or related areas.
• Between 10 to 15 years of experience in public relations, marketing, communications, or similar disciplines. Experience within an agency or media environment is advantageous.

Skills and Competencies

• Comprehensive knowledge of the IT and Services sector.
• Strong eagerness to learn and adapt.
• Established and strong media relations.
• Excellent content creation and presentation capabilities.
• Ability to identify newsworthy content and articulate engaging stories.
• Proficient in both written and spoken English.
• Experience using business-relevant social media channels effectively.
• Strong analytical skills, adept at using analytics platforms, data mining, and developing dashboards using tools like MS Excel.
• Effective project management skills with the capacity to manage multiple campaigns simultaneously.
• Ability to work across diverse cultures and global environments with a readiness to travel.
• Confident working in hybrid team settings.