Marketing Manager - Luxury Lifestyle Brand

About EssentiaLyfe

EssentiaLyfe is a boutique agency specializing in luxury villa rentals, event venues, and film locations throughout Los Angeles. With over 5,000 curated properties, the company offers not just rentals but also concierge, property, and event management services. The team is passionate about luxury real estate and innovation, fostering an environment where individuals are empowered to excel.

Role Overview

The Marketing Manager will lead the strategy and creative direction for EssentiaLyfe's branding across all communication platforms. This includes social media, digital advertising, influencer collaborations, merchandise, and more. The individual will ensure the brand is positioned as a premier name in luxury villa rentals and lifestyle experiences in LA and beyond.

Key Responsibilities

• Maintain and enhance the EssentiaLyfe brand identity ensuring consistent voice, tone, visuals, and messaging.
• Design and implement a content strategy that narrates the brand story and appeals to luxury lifestyle audiences.
• Oversee production of high-end marketing content such as photography, videos, copywriting, and editorials.
• Manage social media across multiple platforms, curate content calendars, monitor engagement metrics, and optimize strategies accordingly.
• Lead SEO initiatives, manage the website's marketing content, and analyze traffic and user data for continual improvements.
• Plan and execute targeted paid campaigns on Google Ads, Meta platforms, and others to drive traffic and bookings.
• Build strategic partnerships and oversee influencer marketing programs to expand brand presence.
• Create integrated marketing campaigns and maintain an effective email marketing program with segmented lists and automation.
• Lead merchandise development in line with the brand's premium standards and manage related operations.
• Set marketing KPIs, manage budgets responsibly, and provide data-driven performance reports to leadership.
• Conduct market research and collaborate with various teams to ensure cohesive brand experience.

Required Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or related field; Master's degree is a plus.
• 4 to 6 years of progressive experience in marketing with at least 2 years in a leadership capacity.
• Strong background in luxury, hospitality, real estate, or premium lifestyle brand marketing.
• Proven success managing PPC and Meta ad campaigns with measurable ROI.
• Experience leading influencer marketing and brand partnerships.
• Familiarity with merchandise development or brand extensions is preferred.
• Solid knowledge of email marketing automation and segmentation.
• Competent in managing marketing budgets and reporting results to senior management.
• Ability to thrive in a high-energy, creative, and fast-paced environment.

Skills & Competencies

• Creative and strategic marketing expertise tailored for luxury brands.
• In-depth understanding of luxury lifestyle, travel, and real estate markets.
• Expertise in social media management and content strategy.
• Advanced skills in Google Ads, Meta Ads Manager, and SEO techniques.
• Excellent storytelling and copywriting abilities.
• Strong project management and multitasking capabilities.
• Exceptional interpersonal and negotiation skills for brand collaborations.
• Analytical mindset to leverage data for marketing optimization.
• Proficiency with Google Analytics, Meta Business Suite, email marketing platforms, Canva or Adobe Suite, and CRM systems.

Salary & Benefits

• Hourly pay ranging from $20 to $30.
• Weekly salary disbursement.
• Provided commuter benefits.
• Weekly Friday team lunches.