Marketing Manager - Large & Companion Animals

About the Role

A well-established and expanding company in the animal health sector seeks a seasoned Marketing Manager to steer the marketing strategies for both large animal and companion animal product lines. This role suits a commercially aware marketer passionate about combining strategic vision with practical campaign execution. Collaborating closely with sales, product, and leadership teams, the role is pivotal in elevating brand awareness, fostering commercial growth, and implementing impactful marketing efforts across diverse channels.

Key Responsibilities

• Formulate and execute comprehensive marketing strategies spanning multiple product portfolios.
• Create and align annual marketing plans with overall business objectives.
• Enhance brand positioning and maintain consistent messaging across all customer interactions.
• Orchestrate integrated marketing campaigns utilizing both digital and traditional mediums.
• Develop superior marketing materials, including brochures, product documents, technical guides, presentations, and promotional items.
• Ensure all marketing initiatives adhere to brand guidelines and applicable industry regulations.
• Support the launch of new products from initial planning through to market introduction, including developing launch content and internal training tools.
• Collaborate with stakeholders to maximize product adoption and commercial outcomes.
• Work alongside commercial teams to produce customer engagement tools such as sales presentations, product collateral, and training modules.
• Collect and analyze market feedback for ongoing enhancement of marketing strategies.
• Keep abreast of competitor actions, customer preferences, and market trends to identify growth and innovation opportunities.
• Support digital marketing activities across website, email, and social media channels, monitoring campaign effectiveness and return on investment to inform improvements.
• Manage vendor relationships including external agencies and industry partners, while fostering strong internal collaboration across departments.

Candidate Profile

• Proven experience in a Marketing Manager or Brand Manager capacity.
• Strong expertise in developing and implementing multi-channel marketing campaigns.
• Excellent written communication ability with strong copywriting skills.
• Capability to distill complex technical information into engaging, customer-focused content.
• Outstanding organizational and project management proficiency.
• Experience collaborating with cross-functional teams and managing external suppliers.
• A commercially driven approach utilizing data insights for informed decision-making.

Preferred Qualifications

• Background in animal health, veterinary, agriculture, pharmaceutical, or healthcare sectors.
• Familiarity with veterinary practices or agricultural markets.
• Understanding of marketing within regulated environments.

Benefits and Work Arrangement

• Competitive base salary ranging from €48,000 to €50,000 annually.
• Hybrid working model: initial one-month office-based onboarding and training, transitioning thereafter to four days in office and one day remote weekly.
• Opportunity to influence and shape marketing strategies within a reputable animal health enterprise.
• Diverse role offering significant impact across brand, product, and commercial dimensions.
• Collaborative workplace with close interaction across sales, product development, and leadership teams.
• Chance to contribute meaningfully within a growing organization.