Marketing Manager - International Athletics

About Crimson Education

Crimson Education is a premier global college admissions consulting firm recognized for delivering over 1,490 Ivy League acceptances and 2,410 admissions to the US Top 15 universities. Our data-driven approach and expert guidance have made our students seven times more likely to gain entry into Ivy League schools compared to their peers. Operating across 21 countries including the US, UK, Canada, Singapore, Japan, Australia, and New Zealand, we are backed by top venture capital firms and recently secured $40 million in Series D funding at a valuation of $640 million.

Role Overview

We are seeking a Marketing Manager to lead and expand the marketing efforts of Crimson Athletics, our division dedicated to helping student-athletes secure spots in top tier colleges while excelling at collegiate sports. The role involves crafting and executing strategic marketing initiatives to build the brand as a global leader in collegiate sports recruitment and athlete development.

Key Responsibilities

• Develop and implement quarterly strategic marketing plans segmented by sport and region, targeting both parents and athletes.
• Manage cross-functional projects involving content creation, design, web development, partnerships, and sales ensuring timely and cohesive campaign execution.
• Collaborate with stakeholders across markets including Australia/New Zealand, UK, Singapore, Japan, China, and Southeast Asia to customize messaging and event plans.
• Oversee multi-channel marketing campaigns including paid, organic, and social media platforms such as Meta, LinkedIn, and SEM; monitor and optimize performance continuously.
• Create compelling and brand-aligned content for various mediums including advertisements, emails, videos, webinars, presentations, and blogs.
• Lead go-to-market strategies for events and webinars including management of invitations, registrations, follow-ups, and post-event engagement.
• Maintain and grow a strong, relevant social media presence emphasizing athlete mindset and family engagement.
• Utilize data-driven insights to set KPIs, monitor campaign effectiveness, and improve lead quality and funnel performance.

Qualifications and Skills

• 3 to 5 years of marketing experience, preferably in youth, sports, education, or performance sectors.
• Strong understanding of athletic culture and terminology, ideally with background as an athlete, coach, or sports marketer.
• Proven ability to independently manage and drive projects across multiple teams and stakeholders.
• Insight into decision-making psychology of parents and athletes facing critical choices.
• Capability to thrive in a dynamic, fast-moving environment with competing priorities.
• Excellent communication skills adaptable across diverse cultures and time zones.
• Focused on action and iterative improvements rather than perfection before delivery.
• Highly organized with meticulous attention to detail and strong follow-through.
• Bonus: Knowledge of NCAA recruiting, admissions schedules, or proficiency in tools such as Salesforce, Marketo, HubSpot, or Google Analytics.

Benefits and Work Culture

• Opportunity to work in a fast-growing startup with a flexible arrangement empowering you to design your work style.
• Significant room for growth, evidenced by internal promotions comprising one-third of recruitment in the previous year.
• Annual $1000 professional development budget supporting continuous learning and skill enhancement.
• Access to a staff psychologist and enriching internal workshops focused on high performance and wellbeing.
• Commitment to open and constructive feedback through our Radical Candor approach.
• Global presence with offices in 28 markets and flexible remote work options.