Marketing Manager - Festivals

Company Overview

AEG is a leader in sports and live entertainment with over 20 years of history, hosting more than 160 million guests annually, promoting 10,000+ shows, and presenting over 22,000 events worldwide. The company fosters innovation, artistry, community engagement, and sustainability across its 300+ venues, leading sports franchises, music brands, entertainment districts, premier ticketing platform, and global sponsorships.

Committed to diversity, inclusion, and environmental responsibility, AEG aims to reflect the artists, athletes, and fans it serves, support local communities, and implement sustainable business practices.

Role Summary

The Marketing Manager for Festivals is tasked with creating and managing all marketing materials for the festival calendar. This role partners closely with artist management, radio/TV, and marketing teams to develop targeted marketing strategies designed to reach appropriate demographics and optimize ticket sales.

Key Responsibilities

• Design and implement comprehensive marketing and promotional plans in collaboration with festival directors, talent buyers, and the marketing director, overseeing budget planning and allocation.
• Create and manage marketing budgets, ensuring accurate booking and accounting of advertising and media expenditures, and prepare advertising settlements per show.
• Manage social media accounts for each show, including crafting ad copy and scheduling ads targeted at specific demographics.
• Monitor show performance, adjusting strategies to align with market changes or competitive pressures.
• Coordinate publicity efforts, including press interviews and artist promotional appearances, liaising with management, label, and PR agencies.
• Develop and pitch promotional campaigns to media outlets, arrange radio advertising and giveaways, and negotiate contracts and rates effectively.
• Identify new marketing opportunities to boost ticket sales and stay current with social media and marketing trends to generate innovative ideas and assets.
• Collaborate with marketing teams and artist management to strategize audience engagement, and request graphic materials such as e-cards, banners, posters, social media content, radio needs, and emails.
• Provide oversight and guidance to interns and assistants as required.

Qualifications

• Bachelor's degree in Marketing, Business Communications, or Public Relations preferred.
• Four to six years of relevant professional experience, including media buying.
• Strong organizational and communication skills.
• Proficiency with social media marketing strategies and internet technologies.
• Skillful in Photoshop and Microsoft Office applications.
• Creative and detail-oriented with the ability to manage multiple responsibilities simultaneously.
• Experience or passion for the music industry is preferred but not mandatory.

Compensation & Benefits

The role offers a salary ranging from $71,000 to $90,176.50 annually, with eligibility for bonuses based on company plans. Full-time employees are provided with a robust benefits package including medical, dental, and vision insurance; paid holidays, vacation, and sick leave; company-paid basic life insurance and optional voluntary life insurance; parental leave; a 401(k) plan with employer match; flexible spending and health savings accounts; and wellness programs.

Additional Information

AEG retains the right to modify job descriptions and may require employees to perform duties outside the current scope. The company abides by all applicable employment laws and practices equal opportunity hiring without discrimination based on legally protected statuses. Work visa sponsorship is not available for this position.