Marketing Manager / Digital Marketing

Overview

Advance Trans-ESS is looking for a driven and strategic Marketing Manager / Digital Marketing Manager to spearhead marketing initiatives aimed at boosting business growth. This role involves crafting and executing integrated marketing strategies, supervising digital campaigns, enhancing brand presence, and increasing customer acquisition through data-centric marketing efforts. The position can be remote, hybrid, or on-site and is suitable for mid-level to senior professionals who thrive in dynamic settings and appreciate digital innovation and leadership.

Key Responsibilities

• Design and implement comprehensive marketing plans aligned with organizational goals and growth targets.
• Elevate brand visibility, positioning, and market penetration.
• Perform market research, analyze customer behaviors, and benchmark competitors to identify growth prospects.
• Develop annual marketing budgets and campaign schedules.
• Ensure uniform brand communication across all platforms and customer interactions.
• Stay alert to market movements and propose innovative marketing projects.
• Plan, carry out, and refine digital marketing campaigns on platforms such as Google, Meta, LinkedIn, TikTok, YouTube, SEO, SEM, and email marketing.
• Oversee paid advertising budgets and optimize campaigns for superior ROI and lead generation.
• Lead initiatives in content marketing, social media, email campaigns, and marketing automation.
• Enhance website traffic, conversion rates, engagement, and retention by applying data-driven tactics.
• Conduct A/B testing and analyze campaign effectiveness continuously.
• Track marketing KPIs and prepare reports with actionable insights for senior leadership.
• Manage, mentor, and develop a high-performing marketing team.
• Work closely with Sales, Product, Operations, and Business Development teams to implement integrated marketing approaches.
• Coordinate with external agencies, media partners, and vendors.
• Present marketing strategies, campaign outcomes, and recommendations to executives.
• Foster ongoing improvement through experimentation, creativity, and customer insight gathering.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or related discipline.
• Over 5 years of experience in Marketing, Digital Marketing, Brand Management, or Growth Marketing roles.
• Demonstrated success in running multi-channel marketing campaigns.
• Expertise in SEO, SEM, PPC, social media, content marketing, email marketing, and marketing automation.
• Practical experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), CRM systems, and automation tools.
• Proven ability to manage budgets and achieve measurable ROI.
• Strong analytical capabilities, strategic mindset, and problem-solving skills.
• Excellent leadership, communication, project management, and stakeholder relationship skills.
• Ability to excel in a fast-moving, results-focused environment.

Ideal Candidate Attributes

• Track record of driving growth via innovative marketing approaches.
• Deep understanding of customer behavior, digital trends, and performance marketing.
• Data-driven decision-maker with a flair for creativity and innovation.
• Skilled at building strong brands and delivering superior customer experiences.
• Inspires and nurtures high-performing teams.
• Collaborates effectively with internal teams and external partners.
• Proactive, flexible, and dedicated to continuous knowledge and skill enhancement.
• Thrives in a cooperative, high-growth, and outcome-focused workplace.

What We Offer

• Opportunity to direct influential marketing and digital transformation projects.
• Ownership of strategic campaigns impacting business expansion.
• Collaboration with seasoned professionals across different business functions.
• Opportunities for leadership growth, mentorship, and continued education.
• Clear paths for advancement to roles such as Senior Marketing Manager, Head of Marketing, Marketing Director, VP of Marketing, and Chief Marketing Officer.
• Competitive pay combined with performance-linked incentives.
• Dynamic, inventive, and growth-oriented working environment.