Marketing Manager

About NXT LVL

NXT LVL is a community dedicated to empowering individuals to develop their careers aligned with their ambitions, engaging audiences via Substack, social media platforms, and online events.

About Quit To Grow

Quit To Grow is a product-driven brand offering anti-affirmation cards and journals designed to help people overcome obstacles hindering their personal and professional growth.

Role Overview

This position requires a creative and motivated Marketing Manager to spearhead marketing strategies and nurture community engagement for both NXT LVL and Quit To Grow. The role involves managing content and campaigns across multiple platforms including Substack, LinkedIn, TikTok, and Instagram, alongside handling in-person events.

Key Responsibilities - NXT LVL (80% focus)

• Oversee Substack editorial calendar and create content tailored to senior leadership audiences on topics such as industry trends, finance, growth, wellness, and style.
• Collaborate with contributors to curate expert insights and develop relevant articles while fostering organic and paid subscriber growth.
• Manage social media presence across LinkedIn, Instagram, and TikTok, coordinating freelance support to ensure brand consistency and driving paid media campaigns to boost business expansion.
• Lead CRM initiatives, design and implement email campaigns to improve audience engagement and retention, segment mailing lists, and maintain GDPR-compliant data hygiene.
• Coordinate and manage live event planning including speaker and sponsor liaison, supported by freelancers for large-scale events, ensuring SOPs are followed.
• Analyze metrics for community growth and content performance, making data-driven recommendations to enhance outreach.

Key Responsibilities - Quit To Grow (20% focus)

• Develop and implement organic social media strategies and paid campaigns across LinkedIn, Instagram, and TikTok to raise brand awareness and drive product sales.
• Manage email marketing including automated customer journeys and monthly newsletters, optimizing for engagement and conversions.
• Maintain the marketing calendar to support product sales and customer acquisition, initiate gifting and influencer programs, and explore partnership opportunities.
• Assist in promoting keynote speaking engagements and thought leadership, including managing PR and marketing materials.

Candidate Profile

• Highly motivated self-starter capable of independent work and effective teamwork.
• Proficient in design tools such as Canva to create visual content.
• Experienced in growing and managing social media communities across multiple channels.
• Detail-oriented with strong project and time management skills.
• Creative thinker with a passion for the creative sector and supporting creative professionals.