Marketing Leader

Overview

The Marketing Leader for the DETECT business unit at Standex Electronics will spearhead all global marketing initiatives. This leadership role involves crafting and directing the global marketing strategy, implementing contemporary marketing systems, and executing campaigns that elevate brand recognition and drive business expansion. The position requires close collaboration with global sales and coordination of regional marketing activities to maintain message uniformity and boost demand generation.

Key Responsibilities

• Formulate and implement a comprehensive global marketing strategy aligned with overall business objectives.
• Ensure consistent branding and messaging by synchronizing marketing activities across EMEA, Americas, and Asia-Pacific regions.
• Enhance DETECT’s brand visibility and presence in principal industries and international markets.
• Lead digital marketing initiatives using channels such as web platforms, SEO/SEM, PPC, social media, and email campaigns to boost lead generation and visibility.
• Create engaging, technically accurate content for websites, promotional campaigns, and customer communications.
• Collaborate closely with the global sales team to design and execute marketing campaigns that support revenue targets.
• Organize and manage product launches, industry events, and trade shows in cooperation with product management teams.
• Track and analyze marketing KPIs including lead generation, conversion rates, website traffic, and campaign return on investment.
• Administer marketing budgets efficiently, aiming to improve marketing ROI continually.

Leadership and Collaboration

• Lead and develop a growing global marketing team, coordinating with regional marketing representatives.
• Promote cross-functional teamwork involving Sales, Product Management, Engineering, and Communications teams.
• Maintain compliance with global brand standards and corporate marketing procedures.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• Minimum of 8 years progressive marketing experience, particularly in industrial or technical B2B environments.
• Demonstrated success in leading global marketing programs and managing teams.
• In-depth knowledge of modern digital marketing tools, analytics, and automation platforms such as HubSpot, Salesforce, Google Analytics, and Google AdWords.
• Fluency in English is mandatory; proficiency in German is a significant advantage.
• Willingness to undertake international travel as required.

Preferred Attributes

• Practical, collaborative, and hands-on mindset.
• Excellent analytical, strategic planning, and communication abilities.
• Capacity to oversee complex projects across diverse cultures and time zones.
• Innovative, forward-looking approach to marketing techniques and processes.

Key Performance Indicators (KPIs)

• Growth in brand awareness and market presence.
• Effectiveness in lead acquisition and conversion rates.
• Return on investment for marketing campaigns and digital engagement metrics.
• Efficiency in global marketing operations and team collaboration.