Lead - Influencer Marketing, Sneakers, Apparel & Special Projects

Role Overview

We seek a strategic thought leader with a deep cultural understanding and data-driven mindset to lead Influencer Marketing efforts for Sneakers, Apparel, and Special Projects on a global scale. Reporting to the Global Senior Influencer Marketing Lead, you will spearhead impactful initiatives spanning multiple regions and teams, offering decisive guidance, fostering an innovative environment, and strengthening On's brand presence worldwide.

Key Responsibilities

• Develop and execute end-to-end, complex GTM influencer marketing campaigns, from creative conceptualization and negotiating influencer partnerships to global launch management and comprehensive post-campaign analysis.
• Lead, mentor, and support your team and collaborators, cultivating an atmosphere of trust, creativity, and operational excellence.
• Proactively tackle challenging problems by making strategic decisions that transform ambiguity into scalable processes.
• Combine creativity with effective systems by introducing fresh ideas while establishing efficient workflows for scalable implementation.
• Coordinate cross-departmental efforts by sharing campaign insights, cultural trends, and performance data to enhance influencer partnership strategies globally.
• Collaborate with internal teams including Brand Communications, Strategy, Digital, Media, and regional managers to maintain a consistent global brand message adapted to local markets.
• Oversee financial aspects including budget management, contracts, payments, and tracking to maximize impact of investments.
• Drive original, culture-forward initiatives that embed On within the core of street culture, fashion, and sports worldwide beyond trend adoption.

Candidate Profile

• More than 10 years' experience in creator, influencer, or partnership marketing within global brands or top-tier agencies specializing in street culture, fashion, footwear, or sports.
• At least 4 years managing teams with a strong history of talent development and leading cross-functional projects.
• Proven success executing large-scale, complex campaigns smoothly across multiple regions.
• Exceptional problem-solving skills, thriving under fast-paced conditions, converting complexity into actionable solutions.
• Comfortable blending creative instincts with analytical rigor, including scrutinizing performance metrics and controlling budgets.
• Outstanding interpersonal abilities, adept at building genuine relationships with influencers, partners, and colleagues.
• Existing high-profile influencer contacts in sports, culture, fashion, or music sectors highly valued.
• Willingness and ability to travel internationally frequently and work during European time hours.
• Fluent English language skills required.

About the Team

You will join the On Creative Studio, a dynamic global team driving the brand's evolution through storytelling, retail experiences, and brand expressions. The role connects creative outputs across categories and channels, ensuring alignment with On's elevated brand vision and voice.