Marketing Lead

About Farmstead Meats

Farmstead Meats specializes in delivering premium, ethically sourced meats including grass-fed and grass-finished beef and lamb, as well as free-range chicken and pork. Originating from Australian farms, these products reach customers directly or through their retail warehouse shopfront, open daily. Founded by seasoned butcher Jeff Renfrew with over 25 years of experience, Farmstead Meats aims to provide butcher-quality meat to everyday Australian families at reasonable prices.

Role Overview

We are expanding rapidly and seeking an enthusiastic Marketing Lead who shares our commitment to quality and ethical sourcing. This role involves collaborating closely with the founders and portfolio Chief Marketing Officer (CMO) to create and execute a go-to-market (GTM) strategy in a growing category focused on quality meats.

Key Responsibilities

• Develop and own brand and marketing strategies informed by audience insights, performance data, and industry trends to enhance effectiveness and expand reach.
• Drive customer engagement by increasing awareness and foot traffic both in retail locations and direct-to-consumer (DTC) channels.
• Manage social media operations end-to-end, including content planning, creative direction, photoshoots, production, and tracking performance to vividly communicate the brand story.
• Forge partnerships with brands and influencers who align with Farmstead Meats' mission.
• Lead email and lifecycle marketing initiatives, covering copywriting through to campaign execution.
• Continuously improve the website experience through optimized copy, product merchandising, and testing to convert visitors into loyal customers.
• Introduce AI-based marketing tools and automation techniques to improve efficiency while maintaining brand integrity.
• Oversee budgets and optimize marketing activities to achieve strong commercial outcomes.
• Monitor market trends and competitor activities to maintain competitive advantage.
• Preferred but not required: experience managing paid social and search advertising campaigns.

What We Offer

• A dynamic, fast-paced work environment with variety in daily tasks.
• A leadership role with direct collaboration with company founders in an exciting and growing market segment.

Candidate Profile

• At least 5 years of marketing experience, preferably within DTC or e-commerce sectors.
• Self-motivated with the drive and support to take full ownership of and refine GTM strategies.
• Creative thinker with strong social media instincts and a sharp understanding of cultural trends.
• Proficient in graphic design and editing tools such as Adobe Suite and Canva.
• Highly resourceful marketer ready to engage across all marketing functions and continuously experiment with new approaches.
• Experience in DTC or e-commerce platforms, with Shopify experience being a distinct advantage.
• Comfortable working in small, agile teams typical of startups, agencies, or small businesses.
• Strong interest in food origins, farming, and meat quality, especially with knowledge or opinions on grass-fed versus grain-fed livestock.