Marketing Intern for Sportstyle Division

About PUMA and Role Overview

PUMA is a leading global sports brand focused on footwear, apparel, and accessories that motivate athletes and casual movers alike. The PUMA Group encompasses brands such as PUMA, Cobra Golf, and stichd, with operations in over 120 countries and a workforce of approximately 22,000 employees worldwide.

We seek a motivated Marketing Intern to join our Sportstyle division at the Herzogenaurach, Bavaria location. This position offers an opportunity to engage with dynamic campaign planning and event support within a high-energy, inclusive atmosphere committed to diversity and fairness.

Key Responsibilities

• Assist in the development of campaign plans by collecting market insights, preparing detailed briefs, contributing to strategy documentation, and conducting competitor analysis.
• Coordinate event logistics, scheduling, vendor communication, and provide on-site support to ensure seamless event execution.
• Manage product seeding processes including sample tracking, preparing shipments, updating influencer seeding databases, and monitoring posts from partners and influencers.
• Support public relations efforts by monitoring media coverage, organizing media contact lists, fulfilling PR sample requests, and maintaining content and asset repositories.
• Deliver administrative support such as minute-taking, updating progress trackers, and collaborating across multiple internal teams.

Candidate Profile

• Currently enrolled in a degree program related to Business, Marketing, or Fashion Management throughout the internship period.
• Genuine passion for fashion and streetwear culture.
• Highly enthusiastic and adaptable, keen to contribute across various areas of the marketing department.
• Proficient in PowerPoint, Excel, and Canva for effective presentation and data management.
• Capable of managing numerous projects concurrently, meeting deadlines, prioritizing efficiently, and thriving in a fast-paced, competitive setting.
• Energetic, positive, and collaborative with strong communication skills in English.
• Possession of a valid Class B driver’s license.
• Internship start date set for September 1, 2026, lasting six months.

Additional Information

PUMA champions diversity and equal opportunity employment, ensuring no discrimination based on race, gender identity, sexual orientation, age, disability, or any other status. All applications are evaluated by human reviewers committed to fair and transparent selection — no automated decisions are made. AI tools may assist with administrative tasks like interview scheduling but do not influence recruitment outcomes.

Our values encourage an open environment where every individual can contribute authentically. At PUMA, everyone who wants to participate is welcome to play.