Marketing & Fan Engagement Executive

Role Overview

The Marketing & Fan Engagement Executive is a dynamic and creative professional passionate about producing engaging content and pioneering innovative experiences to increase enthusiasm and participation in horse racing among young audiences. This role requires a strong grasp of emerging digital platforms and marketing strategies tailored to attract and retain younger fans. Reporting directly to the Marketing & Fan Engagement Manager, the executive will play a crucial role in shaping youth-oriented racing campaigns.

Key Responsibilities

• Develop and execute fresh marketing campaigns for HRI Racing Juniors designed to inspire a passion for horses among primary school children.
• Implement strategies to expand the data pool and grow the audience base for HRI Racing Juniors.
• Create and manage above-the-line promotional campaigns across appropriate media channels to highlight HRI Racing Juniors initiatives.
• Assist racecourses in organizing Education Days targeted at Primary School children.
• Contribute to the development and execution of content series throughout the season to boost interest in flat racing within Ireland.
• Collaborate with the Marketing & Fan Engagement Manager to design immersive events aimed at increasing attendance during key flat racing fixtures.
• Support the publication and management of engaging content across all owned media channels to educate, entertain, and attract supporters of flat racing.
• Help formulate strategies utilizing gamification and technology to engage Generation Alpha, fostering long-term fan loyalty.
• Work closely with internal teams and external partners to ensure unified and effective marketing campaigns.
• Partner with HRI's Design Manager to develop tailored creative assets for each campaign appealing to the targeted youth audience.
• Leverage data analytics and performance metrics to assess campaign success and refine marketing efforts accordingly.

Required Qualifications and Experience

• Minimum of two years' experience in brand management, marketing, or communications roles.
• Documented success in delivering integrated marketing campaigns spanning multiple platforms.
• Strong skills in content creation and writing, with adaptability to address different target audiences.
• Solid understanding of digital marketing practices and content performance analysis.
• A data-oriented approach with experience in campaign evaluation and optimization.
• Proven competence in managing budgets effectively.
• Excellent project management, organizational and communication abilities, capable of meeting tight deadlines.
• Thorough knowledge of how earned and owned media can promote horse racing and enhance event awareness.
• Experience briefing and managing third-party agencies including creative, media buying, and content production teams.
• Ability to set, monitor, and optimize campaigns according to specific KPIs.
• Capability to strategize and implement initiatives for audience data growth.
• Flexibility to adapt working hours and days as horse racing operates seven days a week.

Key Competencies

Customer Focus:

• Fosters a customer-first environment empowering team members.
• Supports effective management of workloads to satisfy customer needs.
• Leads customer-focused initiatives and prioritizes satisfaction.

Self Development:

• Demonstrates self-awareness and proactively seeks constructive feedback.
• Models professional growth and encourages team development.
• Adapts behavior based on reflective practices and open-mindedness.
• Drives continuous improvement individually and within the team.

Energy & Pace:

• Sets measurable objectives and delivers sustainable results using resources efficiently.
• Communicates wider organizational goals to the team.
• Motivates and empowers team members to work with vigor and adapt to business needs.

Innovation & Change:

• Constantly reviews and enhances business processes, aiming for best practices.
• Promotes creative thinking and innovation among peers.
• Implements change supportively while engaging all stakeholders.

Leadership:

• Inspires and enables others with a positive, proactive mindset.
• Aligns team objectives with strategic business goals.
• Exemplifies organizational values and fosters motivation.

Teamwork:

• Builds collaborative team environments encouraging contribution and performance excellence.
• Ensures effective and positive communication across teams.
• Maximizes team potential and capabilities.

Additional Information

Horse Racing Ireland is an equal opportunity employer committed to inclusivity. Candidates invited to interviews will receive necessary reasonable accommodations if required.