Job description

Overview

The Brand Marketing Executive at Horse Racing Ireland is a creative expert passionate about conveying brand narratives through inventive storytelling across paid, earned, and owned media channels. Working closely with the Brand Manager, this role supports the delivery of major advertising campaigns under the Racing Runs In Us brand platform, emphasizing themes like equine safety, community impact, sustainability, and the national hunt season's growth.

Key Responsibilities

Assist the Brand Manager in designing, planning, and executing integrated campaigns aligned with the Racing Runs In Us platform.
Contribute to strategies promoting growth of the national hunt season through various media channels.
Create and manage campaigns highlighting brand pillars such as horse care, sustainability, economic and social contributions, and community engagement.
Collaborate with internal departments and stakeholders to meet marketing objectives and key performance indicators outlined in the strategic plan.
Use data insights and customer analytics to guide communication approaches and optimize campaign effectiveness.
Support coordination with media buying partners for implementation of annual media strategies relevant to brand initiatives.
Partner with design teams and external agencies to develop compelling creative materials tailored to target audiences.
Gather and analyze market trends, audience behaviors, and intelligence to inform content development and broader communications planning.
Ensure consistent content delivery across HRI owned channels, maintaining brand identity.
Uphold brand standards by verifying all communications and activities follow established guidelines and strategic goals.
Lead post-campaign evaluations, reporting outcomes and suggestions to marketing teams for ongoing improvement.
Manage campaign logistics including scheduling, approvals, budgeting, and deliverable tracking to ensure efficient execution.

Required Skills and Experience

Minimum two years’ experience in brand marketing, communications, or related roles.
Proven capability in developing and managing integrated marketing campaigns across multiple platforms.
Strong copywriting and content creation skills adaptable for diverse audiences.
In-depth knowledge of digital marketing principles and metrics for assessing content performance.
Analytical approach to evaluating data to optimize campaigns and enhance outcomes.
Proficiency in managing budgets effectively and controlling expenses.
Excellent teamwork, project coordination, communication, and organizational skills, capable of working under tight deadlines.
Extensive understanding of the importance of earned and owned media in the racing industry and event publicity.
Experience in briefing and managing third-party agencies including creative, media buying, and content production partners.
Skillful in setting, monitoring, and optimizing digital/social media campaigns based on KPIs.
Ability to conceptualize and execute initiatives that foster data growth.
Flexibility to accommodate a working schedule compatible with the racing industry's seven-day nature.

Key Competencies

Customer Focus: Foster team environment prioritizing customer satisfaction and empower team members accordingly.
Developing Self: Continuously seek and apply feedback for personal and team development; encourage innovation.
Energy & Pace: Drive results by setting SMART objectives; utilize resources wisely and communicate business goals.
Innovation & Change: Constantly explore process improvements, encourage creative thinking, and support smooth change implementation.
Leadership: Motivate teams with positive attitude; align objectives with strategic goals and embody core values.
Team: Promote team collaboration, effective communication, and high performance.

Equal Opportunities

Horse Racing Ireland is committed to equal opportunity employment, providing reasonable accommodations for interview candidates as required.