Director, Brand Marketing - UK

About Raising Cane's Chicken Fingers

Raising Cane’s Chicken Fingers® is renowned for its uniquely craveable chicken finger meals, representing the brand's singular passion—its ONE LOVE®. From humble beginnings envisioned by founder Todd Graves, the company has rapidly expanded into one of the fastest-growing chicken franchises worldwide, boasting over 1,000 restaurants. The brand culture emphasizes a "Work Hard, Have Fun" ethos, attributing its success to an exceptional crew and vibrant culture. With ongoing expansion in the U.S., U.K., and Mexico, every team member contributes to its continued growth.

Role Overview

The Director of Brand Marketing for the U.K. takes charge of implementing and activating Raising Cane’s brand presence specifically for the U.K. market. This leadership role entails crafting and executing tailored strategies, campaigns, and marketing tools that align with local consumer preferences while maintaining consistency with the global brand image. Collaboration with the U.S. Restaurant Support Office and local marketing team is essential for synchronized messaging and market development.

Key Responsibilities

• Ensure global brand consistency while adapting marketing content to fit local cultural contexts.
• Work closely with the U.S. RSO Marketing and regional teams to harmonize creative and campaign elements.
• Manage the local campaign calendar in partnership with U.S. marketing counterparts.
• Design and deliver comprehensive marketing initiatives across paid, owned, and earned media channels, incorporating agency support.
• Leverage local cultural and consumer insights to spot market opportunities, analyze competitors, and guide strategy.
• Collaborate with the Restaurant Marketing team to develop tools, programs, and workflows supporting market expansion.
• Oversee onboarding and development of new Restaurant Marketing team members.
• Coordinate with external partners to aid localization and campaign execution where applicable.
• Maintain awareness of U.K. cultural and media trends and work alongside the U.S. Social Media team to integrate relevant insights into campaigns.

Travel Requirements

This position requires up to 30% travel, including some international trips as necessary.

Qualifications

• Minimum 10 years of experience in brand marketing roles.
• Bachelor’s degree in Marketing or related field.
• Proven track record in formulating and delivering integrated marketing plans.
• Experience mentoring and managing team members, with a capacity to grow the team as the market expands.
• In-depth understanding of U.K. food marketing laws and regulations.
• Strong cross-cultural communication skills enabling effective global collaboration.
• Analytical and strategic thinking abilities, capable of turning insights into actionable strategies.
• Successful leadership in driving projects from concept through execution.
• Excellent partnership skills, with experience influencing cross-functional teams.

Preferred Qualifications

• Experience in leading or expanding restaurant brands within the U.K. market.
• Ability to build compelling business cases and influence key stakeholders.

Additional Information

All applicant information will remain confidential in alignment with Equal Employment Opportunity guidelines.

Note: Applicants must possess valid Right to Work in the U.K., as this role does not sponsor visas currently.