Marketing Evaluation Specialist (AI Focus)

Overview

Great Value Hiring is seeking seasoned marketing professionals to provide expert evaluation and detailed feedback on both AI-generated and human-initiated marketing work. The role involves setting clear criteria for high-caliber marketing outputs and delivering thorough, written assessments for work samples across a variety of deliverable types.

Main Responsibilities

• Create precise, tailored grading rubrics for various marketing artifacts, such as campaign briefs, concept decks, brand strategies, persuasive copywriting, and integrated campaign proposals.
• Assess work samples, including those produced by AI and humans, according to the established criteria, and produce comprehensive written justifications for each assessment.
• Maintain consistency and objectivity in evaluations, ensuring that assessments are logical, defensible, and reproducible.
• Promptly incorporate feedback from senior reviewers, making improvements based on structured input to refine the evaluation process.

Requirements

• A minimum of 5 years’ professional experience in the marketing or advertising sector.
• Prior roles as a creative director, account lead, or brand strategist within globally recognized agencies or leading consumer-oriented organizations.
• Demonstrated expertise in crafting and critiquing creative briefs, managing multi-channel campaigns, positioning brands, and assessing marketing deliverables against specific objectives and briefs.
• Outstanding written communication skills, with an ability to articulate nuanced feedback and explain evaluative reasoning in detail.
• Attention to detail and the capacity to deliver work that stands up to peer review and calibration standards.
• Experience with AI training, human-in-the-loop data projects, or evaluation initiatives is advantageous, though not mandatory.
• Expertise in media planning or marketing measurement is not a requirement for this position.

Additional Information

• Hourly pay rate: $80 to $150 depending on experience and qualifications.
• This is an onsite, contract engagement based in the United States.