Marketing Director - Branding and Communications

About Univers

Univers delivers the most extensive decarbonization system globally through its EnOS platform, which integrates operational technology with cloud intelligence to enable real-time energy optimization, carbon monitoring, reporting, and reduction. The company operates on a global scale, managing 360 million IoT devices, overseeing 840 GW of renewable energy assets, and serving over 800 enterprise and public-sector clients. Its mission is to facilitate leading organizations in achieving net zero emissions and pioneering future initiatives.

Role Overview

Reporting to the Global VP of Marketing, this position is charged with elevating the company’s brand presence and managing its communications across international markets, mainly in Asia (including Japan) and Europe. The ideal candidate will have a background in branding or media, with a proven track record in formulating brand and communication strategies that enhance brand equity, especially within pre-IPO companies.

Key Duties

• Develop and guide the overall brand identity, voice, and positioning across all external communication channels.
• Promote consistent brand use organization-wide by updating brand guidelines and creating an internal platform to ensure unified messaging in external sales materials.
• Establish and nurture relationships with media outlets, prepare press releases, and secure coverage in top-tier and industry-specific media.
• Innovate by exploring influencer channels and other unconventional media methods.
• Design and execute a clear public relations strategy for upcoming IPO communications.
• Manage both internal and external messaging, guaranteeing clarity and consistency in all campaigns, announcements, and stakeholder communications.
• Set standards for public relations and social media communications, overseeing social channels to boost follower counts and enhance the company’s share of voice.
• Lead crisis communication efforts to safeguard the company’s reputation during any incidents or emergencies.
• Track and evaluate brand awareness, campaign outreach, PR metrics, and return on investment to assess effectiveness.

Qualifications and Experience

• 8 to 10 years of substantial experience in brand management, public relations, or corporate communications.
• Possession of a bachelor’s degree in Marketing, Communications, Journalism, or a related discipline; a master’s degree is advantageous.
• Exceptional skills in writing and editing, including leveraging AI solutions to boost work efficiency.
• Deep familiarity with both emerging market trends and digital/traditional media landscapes.

Success Indicators

• Achieved growth in the company’s share of voice relative to competitors.
• Improved positive public and media sentiment towards the brand.
• Enhanced brand recognition in customer surveys.
• High score in audits assessing brand voice and asset consistency across departments.
• Secured media placements in leading publications and notable organic article coverage.
• Effective crisis management with swift official communication issuance.
• Increased social media followers and elevated executive speaking engagements.
• Growth in social engagement rates.
• Increased referral traffic to the corporate website from earned media sources.