Marketing Content Producer

About the Role

The Marketing Content Producer at Geoprobe Systems® is a creative and inquisitive storyteller passionate about highlighting people and their stories. This role involves collaborating with multiple teams to craft engaging content that illustrates the company’s identity, products, and significance. The position demands adaptability to changing priorities and a continuous pursuit of professional development. By uncovering opportunities and delivering quality content strategically, the producer enhances brand recognition, strengthens customer relationships, and supports talent attraction.

Key Responsibilities

• Produce and edit videos and photographs featuring equipment, operations, and personnel.
• Create clear and captivating written content for case studies, email and social campaigns, as well as websites.
• Develop polished layouts for both print and digital platforms, combining compelling visuals with strong writing.
• Work cross-functionally with engineers, sales, and service teams to gather insights and tell genuine stories about products and customers.
• Handle multiple creative projects simultaneously, ensuring all work is accurate and consistent with brand guidelines before publication.
• Gain thorough knowledge of company culture, product lines, and customer requirements to communicate effectively and empathetically.

Ideal Candidate Profile

• Enjoys working on diverse tasks, balancing video production, photography, design, and writing amidst changing priorities.
• Values teamwork and actively seeks input to fully understand stories before crafting content.
• Combines creative expertise with product understanding to connect teams and customers.
• Demonstrates meticulous attention to detail in both textual and visual elements.
• Communicates complex concepts clearly, tailoring tone and style for varied audiences.

Qualifications and Skills

• Bachelor’s degree in graphic design, marketing, communications, advertising, or a related discipline.
• Minimum two years of hands-on experience in content creation; internships and part-time roles count.
• Advanced skills in video recording and editing using Premiere, and photo editing with Photoshop.
• Working knowledge of graphic design tools such as InDesign and Illustrator.
• Strong writing and editing capabilities, supported by a portfolio showcasing both visual and written work.
• Capability to deliver precise work punctually.
• Deep understanding of branding and adherence to style standards.
• Additional advantages include mechanical aptitude, experience developing marketing analytics dashboards, expertise with digital advertising channels (e.g., social media, Google Ads), and comprehension of ethical AI use in marketing.

Benefits

• 401(k) retirement plan
• Health insurance coverage
• Paid time off (PTO)
• Profit sharing program

Equal Opportunity

Geoprobe Systems® is committed to providing equal employment opportunities to all applicants regardless of background.