Marketing Campaign Lead

About the Role

Join Easygo, a rapidly growing tech company renowned for its dynamic marketing efforts spanning brand, sponsorship, and product domains. As the Marketing Campaign Lead, you will be the linchpin connecting various teams to craft cohesive campaigns that meet briefs efficiently, on schedule, and within budget. This Melbourne-based full-time position requires strong leadership by influence, a detail-oriented approach, and data-driven decision-making.

Key Responsibilities

• Translate business briefs into detailed go-to-market strategies with clear objectives, timelines, budgets, risks, and dependencies.
• Manage a comprehensive marketing calendar to synchronize activities, prevent scheduling conflicts, and optimize resources.
• Ensure accountability among all stakeholders and maintain consistency across every customer touchpoint.
• Monitor live campaign performance and complete each campaign with thorough reporting containing data analyses, insights, and recommendations.
• Build strong relationships across teams to lead effectively without direct authority.
• Align multiple Marketing sub-teams such as Experiential, Content, Partnerships, Community, and CRM, including their support departments.

About Easygo

Easygo is a fast-moving tech enterprise behind popular brands including Stake, KICK, and Easygo Games, with a global presence and millions of daily users. Our culture prizes hunger, humility, and speed. We foster growth opportunities where your efforts have real impact, creating an edge incomparable elsewhere.

Qualifications and Experience

• Minimum of five years in a relevant marketing role within a fast-paced technology setting.
• Proficient understanding of owned, earned, and paid media channels and their integration.
• Proven success leading cross-functional marketing campaigns from conception through to completion.
• Familiarity with the live streaming industry is required.
• Bonus: knowledge of localization processes and cultural nuances.

Benefits and Perks

• Engaging on-the-job development opportunities with one-third of employees advancing roles annually.
• Competitive market-aligned salaries complemented by performance-based bonuses up to 20%.
• Generous referral bonuses to incentivize talent acquisition.
• Comprehensive parental support including 18 weeks paid leave for primary caregivers and a 12-week phased return program with partial Fridays off.
• Employee Assistance Program access.
• Weekly wellness activities including massages and free refreshments like coffee, juices, and smoothies served by in-house baristas.
• Catered daily breakfast, social gatherings, and well-equipped workspaces featuring recreational amenities such as gaming consoles, pool tables, and an F1 simulator.

Equal Opportunity Statement

Upholding a commitment to fair hiring and diversity, we welcome applicants from all backgrounds regardless of race, religion, nationality, gender identity or expression, sexual orientation, age, marital status, veteran, or disability status. At Easygo, come as you are and gain the edge that sets us apart.