Marketing and Communications Executive

About de Mamiel

de Mamiel is a distinguished UK luxury skincare brand created and developed by Annee de Mamiel, an internationally renowned integrative practitioner with expertise in anatomy and physiology, traditional Chinese medicine, and clinical aromatherapy. The brand is grounded in Annee's clinical experience, focusing on how modern-day stress impacts the skin. Combining scientific knowledge with holistic care, each product is designed to nurture emotional, physical, and cellular health, resulting in visible skin improvements and enhanced wellbeing.

Role Overview

This role provides a unique opportunity to influence the development of de Mamiel, a founder-led luxury skincare company with an international footprint. As a Marketing and Communications Executive, you will oversee daily marketing activities, ensuring seamless campaign delivery across channels, managing relationships with retailers and affiliates, and facilitating events. Acting as a key liaison among founders, specialized partners, and agencies, you will be integral to bringing marketing initiatives to fruition. The position offers hands-on experience within a dynamic, small team setting, with direct proximity to product creation and a strong potential for career advancement.

Key Responsibilities

• Execute and coordinate marketing campaigns spanning social media, email, influencer collaborations, and brand partnerships.
• Develop briefs and project manage the rollout of marketing materials for partners, new product launches, mail campaigns, and events.
• Support brand storytelling and ensure creative consistency across all customer touchpoints.
• Assist in content asset creation, including collaborating with the founder during shoots and engaging creative agencies.
• Organize content production and brand events, managing logistics such as props and shot lists.
• Contribute creative ideas for new launches and campaign activations.
• Coordinate with the social media manager on marketing calendar events and content requirements.
• Serve as the daily contact for agencies managing digital marketing activities like CRM, paid media, and eCommerce execution.
• Ensure timely delivery of branded content and assets aligning with visual identity and tone of voice.
• Analyze performance data to optimize marketing effectiveness.
• Manage retailer communications globally, delivering updates on new products and priorities.
• Assist in building retailer-specific marketing plans and asset creation.
• Coordinate brand and community events domestically and internationally, handling preparation and logistics.
• Support PR and influencer outreach activities, collaborate with the communications director and agencies, and nurture affiliate partnerships.

Candidate Profile

• 1-2 years of marketing experience, preferably within luxury direct-to-consumer brands, ecommerce, or agencies.
• A relevant qualification in Marketing, Communications, Business, or related fields is desirable but not mandatory.
• Skilled at confidently building relationships across a variety of stakeholders including influencers and customers.
• Adaptable marketer who utilizes AI tools to enhance efficiency.
• Excellent written and verbal English communication, with strong attention to detail and brand voice adherence.
• Highly organized, capable of managing multiple priorities and deadlines while coordinating business expectations.
• Proactive in identifying upcoming needs without prompting, comfortable in a small team with minimal management layers.
• Experience working closely with founders in fast-moving environments.
• Passionate about luxury beauty and wellness, aligned with de Mamiel’s mission to improve wellbeing through skincare.
• Innovative and proactive in finding ways to expand brand presence and storytelling.

Benefits and Work Environment

• Active involvement in shaping a cult-status skincare brand's growth under founder guidance.
• Learning opportunities alongside specialized fractional marketing teams and agency partners.
• Work intimately close to product formulation and manufacturing on-site.
• Flexible, small-team environment with clear growth prospects as the brand expands.
• 22 days annual leave plus bank holidays.
• Staff discounts and seasonal gift provisions.
• Summer Fridays with early finish at 3pm.

Additional Information

• Location: Harpenden, Hertfordshire, primarily office-based with a minimum of three days per week onsite attendance expected.
• Reporting To: Head of Marketing.
• Employment Type: Full-time.