Performance Marketing Assistant - Paid Search

About Frasers Group

Frasers Group is revolutionizing the retail sector by integrating digital innovation with unique physical store experiences. Serving global consumers with leading sports, premium, and luxury brands, the group boasts a collection of renowned brands such as Sports Direct, FLANNELS, USC, Frasers, and GAME. Their mission centers on building the world's most admired brand ecosystem and elevating customers' lives through access to the finest brands and experiences. Frasers Group encourages its team to embrace challenges boldly, think without limits, and take ownership of their roles and outcomes.

Role Overview

The Performance Marketing Assistant - Paid Search will partner closely with the Performance Marketing Manager to execute, optimize, and report on pay-per-click (PPC) campaigns across a portfolio of Frasers Group brands. This position offers an opportunity to build practical experience managing large-scale Google Ads accounts aimed at increasing revenue, acquiring customers, and maximizing return on ad spend (ROAS). The role involves campaign management, detailed performance analysis, and collaboration with cross-functional teams in a fast-moving retail environment.

Key Responsibilities

• Assist in the setup, management, and continuous optimization of Google Ads campaigns.
• Help build campaigns, update ad copy, and upload creative assets.
• Conduct daily health checks on accounts to ensure optimal delivery and identify potential issues.
• Support promotional updates, seasonal campaigns, and product launches across various brands.
• Track campaign performance to uncover trends, opportunities, and challenges.
• Contribute to bid management, budget pacing, and optimization efforts to enhance campaign outcomes.
• Analyze data to suggest improvements in ROAS, website traffic, and conversion rates.
• Maintain efficient budget utilization across several accounts.
• Produce detailed weekly and monthly campaign performance reports for stakeholders.
• Help validate tracking systems to ensure precise campaign measurement.
• Collaborate with design, trading, and digital departments to align campaigns with overall marketing strategies.
• Support A/B testing for ad copies and campaign variants to drive continual performance improvements.
• Stay current with PPC trends, Google Ads updates, and best marketing practices.
• Participate in trials of new platform features, automation tools, and beta programs.
• Offer ideas and feedback to enhance campaign effectiveness and internal processes.

Qualifications and Skills

• Previous experience or exposure in digital marketing, PPC, or eCommerce, including internships or projects, is advantageous but not mandatory.
• Keen interest in performance marketing with a desire to establish a career in digital marketing.
• Basic knowledge of Google Ads is a plus.
• Strong numeracy and analytical aptitude paired with meticulous attention to detail.
• Proficiency in working with data using Excel or Google Sheets.
• Excellent organizational skills capable of managing multiple priorities within a dynamic setting.
• Effective communication abilities with a collaborative mindset.
• Proactive, eager to learn and embrace new challenges.

Additional Benefits and Perks

• Monthly peer-nominated recognition program offering selected employees double pay as a reward for embodying company values.
• Annual Retail Reconnect initiative enabling office staff to spend time at retail stores or warehouses to better understand customer and business operations.
• Fearless 1200 rewards system linking individual performance to business growth and employee benefits.
• Frasers Fit wellness program providing free gym classes, discounted memberships, and a wellbeing app focusing on physical, mental, and financial health.
• Access to Retail Trust resources offering 24/7 mental health support, counselling, and financial/legal assistance.

Recruitment Process

Applicants will be reviewed, and all will receive feedback. Initial interviews will focus on behavioral alignment with company culture and values. Successful candidates may move on to technical interviews potentially including presentations or tasks to demonstrate relevant skills.