Marketing Ad Operations and Investor Relations Specialist

Position Overview

Our partner is seeking a meticulous marketing professional based in Australia to lead digital advertising and investor relations marketing initiatives. This role offers remote work flexibility within a collaborative environment, focusing on executing campaigns across various digital channels while enhancing operational effectiveness through analytical insights and advanced marketing technologies.

Key Responsibilities

• Develop, initiate, and oversee digital marketing campaigns spanning email, social media, display ads, and additional online channels.
• Create, schedule, and fine-tune email marketing efforts using automation tools, assuring alignment with brand guidelines and campaign goals.
• Facilitate the timely distribution of advertising creatives, including landing pages, banners, and email materials to both internal teams and external marketing collaborators.
• Track campaign metrics such as impressions, click-through rates, conversions, open rates, ROI, and audience engagement, delivering actionable insights for enhancement.
• Produce detailed campaign reports, conduct performance trend analyses, and drive continuous improvement via testing and data-led strategies.
• Address issues related to campaign deployment, tracking, and reporting in partnership with technical and marketing stakeholders.
• Guarantee compliance of marketing content with company policies, legal regulations, and quality standards prior to launch.
• Maintain comprehensive documentation, approval workflows, marketing agreements, and communication records while managing multiple projects simultaneously.

Experience and Qualifications

• 2 to 4 years experience in digital marketing, advertising operations, or email marketing roles.
• Preferred bachelor's degree in Marketing, Communications, Business, or related fields, though not compulsory.
• Practical expertise with email marketing platforms such as Klaviyo, CleverTap, Mailchimp, or equivalent.
• Basic understanding of HTML and CSS for developing emails and landing pages; knowledge of Webflow is advantageous.
• Proficiency in tools like Google Analytics, tagging systems, and Facebook Business Manager for ad performance monitoring.
• Foundational graphic design skills with applications like Adobe Photoshop or Canva.
• Experience utilizing AI-driven productivity tools to streamline campaign building, content creation, reporting, testing, and workflows.
• Solid grasp of digital advertising KPIs including CPC, CPM, CPA, CTR, ROAS; adeptness in A/B testing and optimizing campaign results.
• Strong analytical, organizational, communication, and project management capabilities, with aptitude to manage competing deadlines efficiently.
• Collaborative spirit, detail-oriented approach, accountability, curiosity, and a commitment to ongoing improvement.
• Experience in investor relations marketing, financial services advertising, agency settings, or programmatic advertising platforms is a plus.

Benefits and Perks

• Competitive salary package.
• Remote work arrangement allowing international teamwork.
• Equity options for qualifying full-time employees.
• Bonus programs based on performance achievements.
• Comprehensive benefits scheme.
• Generous paid time off including company holidays and wellness days for eligible employees.
• Weekly focus days free of meetings to enhance productivity.
• Recognition and incentive programs for team members.
• Virtual social engagements and team building events.
• Innovative and growth-oriented workplace culture encouraging learning and ownership.

Additional Information

This job listing is managed by a partner company responsible for application processing and recruitment steps. An AI-assisted candidate screening system is used to ensure fair and efficient applicant evaluation; however, hiring decisions are made by the employer's internal team. The privacy of applicant data is protected under relevant data protection laws, with allowances for application of AI tools to support recruitment while maintaining human oversight.