Manager, Social Media – Bon Appétit

About Us

Bon Appétit is a premier destination catering to food enthusiasts passionate about culinary experiences. We provide original, accessible recipes along with insights on techniques and products to enhance everyday cooking. Our content extends to restaurant culture and timely food-related topics, reaching a vast audience through Bonappetit.com, the magazine, Epicurious.com, and multiple platforms including podcasts, live events, and newsletters.

Role Overview

The Social Media Manager is instrumental in expanding and nurturing the presence of Bon Appétit and Epicurious across Instagram, TikTok, Facebook, Pinterest, Twitter, and upcoming platforms. This position demands strategic innovation in social engagement and a profound appreciation for food and its cultural intersections. Reporting to the Director of Social Media, the manager cooperates closely with editorial leadership and operates from New York, maintaining an in-office presence four days weekly.

Key Responsibilities

• Lead the planning and execution of social media strategies, including routine posts and major campaign events, collaborating with social media directors, audience growth teams, and editorial leaders.
• Create and produce social-first content tailored for Bon Appétit and Epicurious audiences.
• Develop innovative social storytelling concepts addressing trending and newsworthy topics.
• Design and implement content promotion plans for stories and recipes, overseeing creative asset generation.
• Manage relationships with external creators, editorial contributors, and production partners as needed.
• Oversee daily social media scheduling, posting, and management of the editorial calendar, including coordinated social video distribution.
• Collaborate with consumer marketing, consumer revenue, and other departments to support subscriber growth and retention through social channels.
• Partner with commercial revenue teams to execute and manage sponsored content campaigns.
• Conduct recurring social analytics and reporting, sharing insights with editorial teams to inform future strategy.
• Work with culinary editors to optimize recipe and story positioning for social media visibility.
• Engage with social media specialists across Condé Nast to exchange knowledge and deploy innovative social tactics.
• Assist in training and mentoring editorial staff to develop their social media content creation capabilities.

Preferred Qualifications

• Excellent editorial judgement with strong writing and reporting proficiency.
• Highly organized with acute attention to detail and ability to meet demanding deadlines.
• Data-driven approach to idea generation, writing, and content curation.
• Effective communicator, proactive in cross-departmental collaboration including Art, Photo, Test Kitchen, Social, and Audience Development teams, plus freelancers.
• Deep culinary knowledge; professional cooking or baking experience is advantageous but not mandatory.
• Familiarity with reliable source identification and commitment to factual accuracy.
• Keen interest in digital culture and contemporary trends.
• 3 to 5 years of experience in journalism, writing, or related editorial roles within food media.
• Proficient with digital CMS platforms, Figma, Dash Social, project management tools like AirTable, and K4.

Compensation and Employment Details

The salary range for this position is $80,000 to $90,000 annually, depending on relevant skills, experience, and education. Candidates may also qualify for discretionary bonuses and a comprehensive benefits package. This is a guild-affiliated role.

Equal Opportunity Statement

Condé Nast is committed to equal employment opportunities and considers all qualified applicants without regard to legally protected characteristics such as race, gender, disability, or veteran status.