Senior Specialist - Marketing Business Partner (Healthcare Sector)

Overview

The Senior Specialist in Marketing Business Partnership plays a vital role in bridging business objectives with targeted marketing efforts. This position supports designated business units and service lines by converting their commercial and operational priorities into well-executed marketing campaigns that enhance customer acquisition, engagement, and overall brand recognition.

Key Responsibilities

• Collaborate closely with assigned business units to grasp their goals, customer segments, services, and commercial aims.
• Develop tailored marketing strategies including campaign briefs, content needs, and activation schedules in alignment with business growth targets.
• Assist in crafting annual and quarterly marketing plans synchronized with priority business initiatives.
• Ensure marketing activities align seamlessly with service launches, seasonal promotions, events, and customer engagement endeavors.
• Coordinate and implement marketing campaigns across multiple platforms such as digital, social media, CRM, on-ground activations, and internal communications.
• Manage timelines, creative inputs, budget approvals, and deliverables for campaigns.
• Facilitate execution of various marketing initiatives, including service launches, membership drives, promotional discounts, events, wellness, and sports activations.
• Collaborate with agencies, internal creative teams, media groups, and stakeholders to guarantee punctual and on-brand campaign delivery.
• Analyze customer data, campaign results, behavior patterns, and conversion metrics to enhance marketing outcomes.
• Provide insights and recommendations to boost customer acquisition, retention, and campaign effectiveness.
• Monitor key metrics such as leads, inquiries, bookings, membership uptake, and event participation.
• Prepare detailed performance reports and suggest optimization strategies.
• Support creation of marketing content for campaigns, brochures, websites, social media, CRM messages, and presentations, ensuring consistency with brand identity and messaging tone.
• Coordinate with subject experts to verify accuracy of healthcare, sports, rehabilitation, and wellness content.
• Promote storytelling emphasizing the company’s value offerings, customer journey, and integrated services.
• Serve as the liaison between marketing and business units, managing day-to-day communications with agencies, vendors, and internal teams.
• Track approvals, manage feedback, and oversee dependencies to ensure smooth campaign execution.
• Assist with procurement and vendor relations related to campaign activities when necessary.
• Support marketing activities for sports events, community programs, medical screenings, wellness efforts, and partnerships, including promotional materials and post-event analysis.
• Collaborate with partnership and operations teams to maximize outreach, engagement, and participation.

Performance Indicators

• Timely delivery of marketing campaigns aligned with business goals and within scope.
• Enhanced outcomes in customer acquisition, lead generation, bookings, membership growth, and engagement.
• Improved campaign efficiency through targeted messaging and ongoing optimizations.
• Consistent adherence to brand standards across all marketing channels and communications.
• Accurate and actionable reporting that supports campaign and business improvements.
• Strengthened collaboration between marketing teams and associated business or service line stakeholders.

Qualifications and Experience

• A Bachelor’s degree in Marketing, Communications, Business Administration, or a closely related field.
• Between six and eight years of professional experience in marketing, campaign management, brand activation, business collaboration, or customer engagement.
• Preferably experienced within healthcare, wellness, sports, hospitality, entertainment, or customer-centric industries.
• Proficient in handling campaign execution, coordinating stakeholders, digital marketing, and conducting performance analysis.

Core Skills

• Marketing Campaign Management
• Business Partnership
• Customer Data Analysis
• Brand Strategy
• Content Development
• Stakeholder Engagement
• Project Coordination
• Digital and CRM Marketing
• Commercial Acumen