Manager, Product Marketing

About Haus Labs

Haus Labs, established by Lady Gaga, is revolutionizing makeup by integrating skincare benefits, blending innovation with inclusivity and clean formulations. This brand is dedicated to offering makeup that provides both beauty and skincare benefits tailored for all lifestyles.

Role Overview

The Manager, Product Marketing will spearhead strategy and global launch planning for innovative product initiatives across the Haus Labs portfolio. This role acts as the marketing driver from concept to launch, collaborating extensively across functions including Product Development, Creative, Sales, Education, and Operations.

Core Responsibilities

• Lead product strategy development for innovation launches ensuring strong consumer positioning and commercial success.
• Craft detailed product briefs and launch strategies aligning cross-team objectives and business goals.
• Support all phases of product development by partnering with cross-functional teams to deliver exceptional consumer experiences.
• Identify product and portfolio growth opportunities that align with broader brand strategy.
• Manage end-to-end global go-to-market planning, coordinating with teams to mitigate risks and dependencies.
• Facilitate executive and team discussions to drive informed decision-making and maintain launch accountability.
• Collaborate with Sales, Finance, and Operations to create pricing, sales forecasts, and commercialization plans.
• Analyze launch outcomes and market trends, recommending actionable strategies to improve portfolio performance.
• Evaluate product assortment and lifecycle options to optimize long-term business growth.
• Prepare and present executive-level updates on launch strategies and performance results.
• Build and maintain strong cross-functional partnerships to enhance alignment and efficient launch execution.
• Promote continuous improvement by sharing best practices and refining processes to elevate launch success.

Candidate Profile

• Bachelor’s degree in Marketing, Business, or a related discipline.
• 4 to 6 years professional experience in product, brand, or integrated marketing specifically within the beauty or consumer packaged goods sector.
• Demonstrated success in managing product launches from initial strategy through to execution in dynamic environments.
• Deep enthusiasm for the beauty industry complemented by insights into category trends, competition, and consumer behavior shifts.
• Strong capabilities in strategic thinking, data analysis, and translating insights into actionable business plans.
• Superior project management and organizational skills with proven ability to influence and unify diverse stakeholders.
• Effective communication skills including executive-level presentations.
• A collaborative, proactive, and solution-focused mindset conducive to building strong relationships.

Expected Outcomes

• Product launches are strategically aligned, commercially impactful, and flawlessly executed through collaborative leadership.
• Teams are coordinated with transparent priorities and milestones to facilitate seamless execution end-to-end.
• Go-to-market frameworks and procedures are optimized for scalability and ongoing innovation support.
• Robust interdepartmental partnerships drive organizational cohesion and excellence.

Benefits

• Equity participation.
• Cell phone stipend.
• Paid parental leave inclusive of birth, non-birth, and adoptive parents.
• Comprehensive health, dental, and vision insurance.
• Flexible leave policies.
• 401(k) retirement plan.
• Life insurance.
• FunHaus company events.

Inclusion Statement

Haus Labs fosters an inclusive and diverse environment welcoming applicants irrespective of age, education, ethnicity, gender identity, sexual orientation, or other personal attributes. Commitment to equal employment opportunity is core to the company values.