Manager of Influencer Marketing

About kaf

kaf is a licensed and comprehensive social financial initiative that collaborates with government bodies and leading organizations to enhance financial well-being and transform financial behaviors. Grounded in Arab and Islamic principles, kaf aims to align financial habits with cultural and ethical values, fostering healthy mindsets and promoting financially sound familial and community connections. Rather than offering superficial solutions, kaf tackles the core causes of financial challenges impacting individual and organizational stability and productivity. It creates an integrated ecosystem encompassing financial education, institutional partnerships, awareness festivals and events, interactive learning sessions, and a dedicated educational application to cultivate enduring financial awareness in both physical and digital spaces.

Role Overview

The Manager of Influencer Marketing, positioned in Abu Dhabi Emirate, UAE, operates in a hybrid working model allowing partial remote work. This individual will conceive and implement influencer marketing strategies to advance kaf's mission of improving financial awareness and influencing positive behavior change.

Key Responsibilities

• Identify and vet influencers whose values align with kaf’s principles.
• Negotiate collaboration agreements and oversee influencer partnerships.
• Manage and execute influencer-driven campaigns across multiple social media platforms.
• Coordinate the development of content briefs ensuring brand consistency.
• Collaborate cross-functionally with marketing, content, and partnership teams to align influencer efforts with broader campaigns.
• Monitor social media and influencer marketing trends; optimize campaigns through data analysis.
• Cultivate and maintain long-term relationships with creators, community figures, and key opinion leaders in the region.

Candidate Qualifications

• Extensive experience in influencer marketing, including the identification, onboarding, and management of influencers and creators.
• Proficiency in campaign planning, strategy development, briefing, and scheduling.
• Ability to analyze social media marketing metrics and derive actionable insights.
• In-depth understanding of social media platforms, content types, and audience engagement strategies specific to the MENA market.
• Excellent English communication skills; Arabic proficiency is a strong advantage.
• Proven capability to work collaboratively with marketing, content, and partnership teams.
• Strong organizational skills and ability to manage multiple campaigns with strict deadlines.
• Familiarity with financial literacy, behavior change, or social impact sectors is a bonus.
• A bachelor's degree in Marketing, Communications, Business, or a related discipline, or equivalent hands-on experience.
• Comfortable operating in a hybrid work setting and interacting with stakeholders both onsite and remotely.