Manager of Influencer Marketing

About the role

Newhouse is an independent marketing and communications agency known for working with entertainment clients as well as brands in automotive, finance, and direct-to-consumer categories. The team is hiring a freelance Influencer Marketing Manager who communicates clearly, pays close attention to detail, and is eager to build hands-on experience across a curated group of high-profile clients.

Key responsibilities

• Partner with the strategy team to shape and build compelling influencer campaigns.
• Identify and assemble well-considered creator lists aligned with campaign KPIs.
• Develop thorough creator briefs that define program goals and creative direction.
• Support the negotiation and execution of agreements with influencers.
• Lead creator onboarding and track their work throughout the broader marketing effort.
• Act as the primary day-to-day contact for creators and their representatives.
• Review creator deliverables to make sure they align with brand expectations.
• Keep current on shifts in social media and creator ecosystem trends.
• Help manage campaign budgets with an eye toward profitability.
• Attend and support in-person creator events as needed.

Qualifications

• A bachelor’s degree in Marketing, Business, or a closely related discipline.
• At least one year of experience in a similar role at a brand or agency.
• Strong analytical ability, comfort working with data tools, and proficiency with presentation software such as Google Slides.
• Excellent verbal and written communication skills, including the ability to present campaign objectives clearly.