Influencer Marketing Coordinator

About Newhouse

Newhouse is a prominent independent marketing and communications agency serving clients primarily in the entertainment sector along with brands in automotive, finance, and direct-to-consumer industries.

Role Overview

We seek a skilled Influencer Marketing Coordinator to join our team full-time onsite in Mexico City. The role demands excellent communication abilities, acute attention to detail, and an eagerness to gain valuable experience managing prominent brand portfolios.

Key Responsibilities

• Collaborate with the strategy team to conceptualize and design engaging influencer marketing campaigns.
• Research and compile targeted influencer lists aligned with campaign performance indicators.
• Create comprehensive content briefs outlining program objectives and creative directions for creators.
• Support contract negotiations and facilitate agreement execution with influencers.
• Manage onboarding processes and supervise creators integrating into wider marketing initiatives.
• Act as the main communication link for creators and their representatives with daily engagement.
• Oversee creator content to ensure alignment with brand quality and standards.
• Monitor social media and creator trends to maintain relevancy and innovation.
• Assist in budget management to maintain campaign profitability.
• Attend and provide coverage for onsite creator events.

Qualifications and Skills

• Hold a bachelor's degree in Marketing, Business, or a related discipline.
• Have a minimum of one year’s experience working in a similar role within an agency or brand environment.
• Possess strong analytical skills, familiarity with data analysis tools, and expertise in presentation platforms such as Google Slides.
• Demonstrate excellent communication skills with proficiency in clearly articulating campaign objectives and goals.