Manager - Brand Marketing

About the Role

We are seeking an experienced Brand Marketing Manager to lead a comprehensive 365-day, 360-degree brand narrative that spans various consumer touchpoints. This position demands expertise in brand communication strategies, campaign management, content planning, launching new brands, and data-driven innovation with a focus on ROI. The candidate should demonstrate a strategic perspective, take ownership of complete campaign cycles, and collaborate effectively across departments with an understanding of regional market nuances.

Key Responsibilities

• Craft and execute an integrated year-long brand communication strategy across retail outlets, digital channels, mass media, and experiential marketing.
• Ensure uniform and compelling storytelling at all consumer interaction points.
• Lead impactful campaign communications in stores, targeted catchment zones, and mass media, employing innovative media and activation platforms while maintaining brand consistency.
• Adapt campaigns regionally to enhance local relevance and customer engagement.
• Oversee new brand launches including brand positioning, market entry strategies, and communication deployment.
• Utilize sales metrics, consumer research, competition analysis, and market trends to continuously improve brand messaging and strategies.
• Apply campaign intelligence insights to fine-tune messaging, media spending, and engagement tactics.
• Drive innovative methods to effectively reach and influence the intended audience.
• Define crisp KPIs for campaigns, monitor ROI strictly, and analyze outcomes.
• Optimize marketing resource allocation based on performance data across different media and regions.
• Align strategy and execution across teams by fostering collaboration with sales, product, regional, co-branded, and digital units to maximize business results.