Manager, Brand Communications (Singapore)

Role purpose

This position leads brand communications for adidas in Singapore. The role is responsible for strengthening the brand image through category-led concepts and delivering clear, effective messaging across the right channels to help drive sustainable market share and profitable growth.

The role requires hands-on ownership of integrated 360 marketing communication plans, with accountability for campaign execution that supports business objectives. It also involves balancing brand-level messaging with the needs of different channels, including Wholesale, Direct-to-Consumer, Franchise, and eCommerce.

Core responsibilities

• Design and implement brand communication strategies and integrated marketing plans that advance campaign and brand goals.
• Act as the brand steward to make sure all output aligns with adidas brand standards and guidelines.
• Lead the planning and delivery of 360-degree communication activities, including influencer and sports marketing campaigns.
• Ensure all local executions remain consistent with global and SEAPAC marketing direction.
• Manage the Marketing Working Budget and convert it into cost-effective execution across relevant channels and tools.
• Oversee external creative, branding, advertising, and research partners to ensure professional, high-quality delivery.
• Build and maintain strong relationships with key opinion leaders across consumer, trade, and media networks.
• Stay closely connected with sports agencies, clubs, athletes, and influencers.
• Manage promotional stock at the country level.
• Support the oversight of current asset agreements, including product and servicing arrangements, and help ensure sports marketing partners receive timely equipment support.
• Track competitor activity and use findings to improve communication approaches.
• Review reports to generate insights that help refine strategy, processes, and campaign execution.
• Monitor shifts in industry, market, media, and digital trends so the brand continues to stay relevant and forward-looking.

Working relationships

• Singapore country management team
• SEA brand team
• External agencies and service partners

Skills and abilities

• Strong interest in sports and sports culture
• Customer-first and consumer-led mindset
• Solid project planning, scheduling, and budget control capability
• Excellent attention to detail and strong organizational discipline
• Ability to manage multiple projects and priorities at the same time
• Creative problem-solving with a structured and strategic execution style
• Fluent English communication, both written and spoken
• Knowledge of Adobe Photoshop, Illustrator, and Premiere Pro is an advantage

Experience and education

• A degree in Marketing, Advertising, or a related field is required.
• A business-related background is considered an advantage.
• At least 5 years of experience across brand, consumer, and trade marketing is expected.
• Previous exposure to sports-related work is preferred.
• Experience in digital marketing and FMCG is beneficial.

Equal opportunity statement

adidas promotes diversity and inclusion and values individual expression in the workplace. Harassment and discrimination are not tolerated, and the company is an equal opportunity employer.