Local Store Marketing Executive

Job Overview

A prominent Food and Beverage Quick Service Restaurant (QSR) company is seeking a Local Store Marketing Executive to spearhead strategies that boost dine-in and takeaway business throughout the Saudi Arabian market. This role entails hands-on, localized marketing campaigns tailored specifically for each store, ensuring consistent brand presence and fostering strategic collaborations.

Core Responsibilities

• Design and implement targeted local marketing campaigns customized to individual store requirements.
• Introduce innovative marketing initiatives aimed at increasing dine-in and takeaway revenues.
• Manage the local store marketing budget to optimize marketing spend and achieve high ROI.
• Develop and nurture partnerships with local enterprises, community groups, and influencers to amplify brand visibility.
• Negotiate partnership deals and oversee them to maximize returns.
• Ensure all marketing efforts comply with brand standards and deliver consistent customer experiences across outlets.
• Supervise efficient, cost-effective roll-out of in-store promotional materials.
• Engage considerably in field visits to identify store-specific challenges and opportunities.
• Work closely with Area Managers and Operations teams to flawlessly execute marketing strategies at the store level.
• Support marketing campaigns for launching new outlets to generate awareness and initial traction.

Candidate Profile and Skills

• 3 to 5 years experience in marketing or operations within food & beverage or retail industries.
• Hands-on experience in local store marketing and partnership cultivation.
• In-depth knowledge of store operations and customer behavior dynamics.
• Excellent negotiation and communication abilities.
• Capable of independently handling multiple tasks in a dynamic environment.
• Proficiency in data analytics and advanced Excel capabilities.
• Experience with Power BI for data visualization and reporting.