Junior Content Strategist - Sport

About Frasers Group

Frasers Group is transforming retail through digital innovation and curated store experiences, serving consumers worldwide with leading sports, premium, and luxury brands. Key brands include Sports Direct, FLANNELS, USC, Frasers, and GAME. Our vision is to build the planet's most admired and compelling brand ecosystem, and our purpose is to enhance the lives of many by offering access to the world's best brands and experiences.

We encourage a fearless culture with principles to own your role and results, think boldly and quickly, and remain relevant to people, partners, and the planet. Join our forward-thinking team and upskill your career with unmatched opportunities.

Role Overview

As a Junior Content Strategist - Sport reporting to the Senior Content Strategist - Sport, you will support content ideation, production, and distribution within the Sports Direct brand. You will contribute to content across key categories such as running, football, and training by aligning with brand voice and strategy. This entry-level role is ideal for developing sports content creation, storytelling, and digital publishing capabilities.

Key Responsibilities

• Assist in planning and executing the ongoing content calendar from concept to publication.
• Maintain a consistent brand voice and visual tone throughout all content.
• Create and curate editorial pieces for the Sports Direct blog, informed by insights, commercial goals, SEO, and GEO best practices.
• Conduct interviews with athletes, specialists, and talents.
• Adapt and tailor content appropriately for channels like CRM, paid media, retail, social platforms, and websites.
• Support copy editing and proofreading efforts to ensure quality and alignment with brand partners.
• Contribute creative ideas and copywriting for campaigns supporting broader brand strategies.
• Help manage editorial calendars and ensure timely delivery of content.
• Edit and coordinate work from internal and external writers.
• Collaborate with Content Managers and cross-functional teams to boost content reach across the brand ecosystem.

Qualifications and Attributes

• Excellent writing skills with adaptability to different brand voices.
• Strong attention to detail in both text and visual content.
• Organized with the ability to juggle multiple projects.
• Creative thinker with eagerness to learn and contribute fresh ideas.
• Team player who is proactive and positive with a desire to grow.
• Proficient proofreading and editing capabilities.
• Understanding of SEO concepts and a keen interest in digital content trends including AI applications.
• Culturally sensitive with a passion for sports.
• Familiarity or openness to learning AI tools to aid content creation.
• Desirable but not mandatory: Experience with content management systems or digital publishing tools and prior sport-related experience.

Employee Benefits and Perks

• Frasers Champion: Monthly peer-nominated awards where eight winners receive double pay for exemplifying company values.
• Retail Reconnect: Employees spend 1-2 days annually in frontline stores or warehouses to understand business impact and generate ideas.
• Fearless 1200: A reward program linking performance with recognition and impact across the business.
• Frasers Fit: Complimentary gym classes and discounted memberships, plus a wellbeing app promoting physical, financial, and mental health.
• Retail Trust Access: Free mental health support offering 24/7 helpline, counseling, and financial/legal assistance.

Recruitment Process

Applications will be reviewed with feedback provided. Shortlisted candidates will have an initial behavioral interview focusing on fit with company culture and values, followed by technical interviews with potential presentations or tasks to demonstrate skills.