Junior Content Strategist - Luxury and Premium

About Frasers Group

Frasers Group is transforming retail by combining digital innovation with exceptional in-store experiences. We represent some of the world’s finest sports, premium, and luxury brands through our renowned collections such as Sports Direct, FLANNELS, USC, Frasers, and GAME. Our vision is to become the most admired and captivating brand ecosystem globally, while our mission is to enrich the lives of many by providing access to the best brands and experiences worldwide. We encourage a fearless culture where employees take ownership, think boldly and act relevantly to shape the future of retail.

Role Overview

As a Junior Content Strategist for Luxury and Premium, reporting to the Content Strategist, you will assist in creating and delivering compelling content for the FLANNELS and FRASERS brands, spanning categories like fashion, beauty, and home. This is a fantastic opportunity for individuals early in their career wishing to develop expertise in luxury-focused content creation, storytelling, and digital publishing. You will help execute the content calendar, keep brand voice consistent, and ensure messaging alignment across campaigns and digital channels.

Key Duties

• Assist in planning and implementing the continuous content schedule from conception to publication.
• Ensure uniformity of brand voice across all communications and platforms.
• Create and curate editorial material informed by insights, commercial goals, and SEO/geographical best practices for FLANNELS and FRASERS content hubs.
• Conduct interviews with designers, influencers, and campaign participants.
• Tailor and format content for varied channels including CRM, paid advertising, retail outlets, social media, and websites.
• Edit and proofread copy provided by brand partners to uphold quality and coherence.
• Contribute creative concepts and copywriting support for campaigns aligned with broader brand and marketing strategies.
• Manage and update editorial calendars, ensuring timely delivery of content.
• Oversee and direct writers, both internal and freelance.
• Collaborate with the Content Manager and other departments to amplify content across the brand group.

Candidate Profile

• Excellent writing abilities with adaptability to various brand tones.
• Meticulous attention to detail in both text and visual storytelling.
• Strong organizational skills to juggle multiple projects effectively.
• Creative thinking with enthusiasm to learn and bring new ideas.
• Team-oriented, proactive approach coupled with positive energy.
• Skilled in proofreading and editing.
• Basic understanding of SEO and an interest in digital content and emerging trends such as AI.
• Culturally informed and passionate about fashion, beauty, and home lifestyle sectors.
• Familiarity with AI content tools and an openness to harnessing these technologies.
• Experience with content management systems or digital publishing platforms is advantageous but not mandatory.
• Prior exposure to luxury and premium brand environments is a plus.

Additional Information

Our employee benefits program includes:

• Frasers Champion: A peer-nominated initiative recognizing exceptional employees monthly with the reward of double pay for one month based on demonstration of company values.
• Retail Reconnect: Opportunities for head office staff to spend 1-2 days at stores or warehouses annually to better understand frontline operations and customer engagement.
• Fearless 1200: A performance-reward program linking company values and impact with monetary incentives.

Employee Welfare

• Frasers Fit: Access to free gym classes, discounted memberships, and a wellbeing app offering physical, mental, and financial health resources.
• Retail Trust: Complimentary access to mental health support, including a 24/7 helpline, counselling, wellness resources, and legal/financial assistance.

Hiring Process

All candidates will receive feedback following application review. Shortlisted candidates may be invited for an initial behavioral interview focusing on cultural alignment, followed by one or two further interviews with hiring managers or teams that include practical assessments or presentations.