Influencer and Community Executive - Sports and Lifestyle

About Frasers Group

Frasers Group is pioneering the future of retail by blending digital innovation with unique in-store experiences, representing globally recognized sports, premium, and luxury brands such as Sports Direct, FLANNELS, USC, Frasers, and GAME. The company is committed to creating the world’s most admired and engaging brand ecosystem, offering transformational retail experiences worldwide.

Why Join Us?

• Our vision is to forge the planet’s most admired and compelling brand ecosystem.
• Our mission focuses on enriching lives by providing access to the leading brands and experiences worldwide.
• We encourage fearless innovation—driving forward with courage, embracing challenges, and thinking beyond limits.
• Employees are empowered to take ownership of their roles and outcomes, emphasizing impact and accountability.
• We strive for relevance across people, partners, and our planet.

Role Overview

We are seeking a driven Influencer and Community Executive with enthusiasm for sport, lifestyle, and influencer marketing. This role involves designing and executing compelling talent campaigns for high-profile names within Sports and Lifestyle. The role is dynamic and creative, collaborating with influencers, athletes, and notable figures to build genuine partnerships that enhance engagement, cultural presence, and brand expansion.

Key Responsibilities

• Lead the full lifecycle of influencer marketing campaigns specifically within Sports and Lifestyle sectors on a daily basis.
• Confidently handle influencer outreach, negotiation, contracting, onboarding, and payment processes.
• Maintain robust communication channels by managing relationships with internal teams and external partners.
• Prepare and deliver detailed reports for internal stakeholders weekly and monthly, utilizing provided analytical tools.
• Maintain and enhance the influencer database by introducing innovative and noteworthy creators relevant to the Sports and Lifestyle domains.
• Oversee influencer casting and selection processes to boost campaign impact and cultural alignment.
• Administer logistics including product orders, tracking, and returns management related to campaigns.
• Contribute to the development of influencer strategies promoting Sports and Lifestyle brand messaging.
• Support key events and product launch activations.
• Design and manage a cultural calendar to ensure influencer content stays timely and culturally resonant.
• Coordinate weekly update meetings with channel teams, highlighting talent status, campaign progress, upcoming activities, and cross-channel collaboration opportunities.
• Maintain and nurture a network of influencers and industry talent consistently.

Candidate Qualifications

• A motivated and personable professional eager to be pivotal in driving Sports and Lifestyle influencer initiatives at Frasers Group.
• Ability to thrive in a fast-moving PR, influencer, and marketing environment.
• A genuine passion for sport, with a solid grasp of the broader sporting culture and landscape.
• Proven teamwork skills, punctuality, and a strong work ethic.
• Commitment to embodying Frasers Group’s values as a brand ambassador.
• Minimum of 2 years’ experience in talent or influencer management.
• Confidence in engaging and communicating consistently with key stakeholders internally and externally.
• Exceptional written communication skills with keen attention to detail.
• Strong analytical, organizational, planning, and communication abilities.
• In-depth understanding of PR, influencer relations, and social media channels.
• Excellent time management skills with the ability to multitask, prioritize, and adapt to changing demands.

Employee Benefits and Perks

• Frasers Champion program that recognizes outstanding employees monthly, with top performers rewarded with double pay for a month aligned with living company values.
• Retail Reconnect initiative offering head office employees valuable hands-on experience in stores or warehouses to better understand customer and product impact.
• Fearless 1200 reward system linking performance with recognition and rewards across the business.
• Frasers Fit wellness program providing free gym classes, discounted memberships, and comprehensive support for physical, mental, and financial wellbeing via a dedicated wellness app.
• Access to Retail Trust services, delivering confidential 24/7 counseling, wellbeing resources, and legal/financial support.

Recruitment Process

Applications will be carefully reviewed, with all candidates receiving feedback. Shortlisted candidates will undergo a behaviour-based interview focused on alignment with company culture and values, followed by one or two further interviews that assess technical skills and may involve presentations or task demonstrations.