International Trade Marketing Manager

About Makeup by Mario

Makeup by Mario is a rapidly expanding prestige beauty company that is reshaping artistry-focused makeup. The brand is present in top global beauty retailers and sells directly to consumers, offering innovative, high-quality products centered on artistry, craftsmanship, and education.

Position Summary

Reporting to the Senior Director of International Trade Marketing, the Trade Marketing Manager will spearhead the brand's growth at Sephora worldwide, concentrating on international markets. The role involves creating retailer-specific support plans for Sephora globally and managing strategies for significant consumer periods, sampling initiatives, visual merchandising, continuous core programs, comprehensive campaigns for new launches, and expansion into new markets, ensuring alignment with global marketing objectives.

Key Responsibilities

• Design and implement marketing strategies, including merchandising approaches, promotions, and product introductions.
• Maintain a retailer marketing calendar to support programs that celebrate anniversaries and drive additional sales.
• Organize timelines for marketing launch tools for key projects, monitoring their status to ensure timely delivery.
• Collaborate closely with senior leadership and business development to forecast materials needed for animations, such as testers and point-of-sale materials.
• Coordinate product assortment management in partnership with global product marketing and sales teams.
• Oversee market launches by ensuring deadlines are met, coordinating with global marketing on product readiness, submitting necessary forms, managing store lists, and distributing samples to key internal and external stakeholders.
• Support social media asset requests from Sephora, ensuring timely delivery.
• Partner with the internal digital team on new launch digital information forms globally.
• Assist the international field team with event requirements and execution, including asset and terms of agreement management.
• Manage updates to visual merchandising to guarantee punctual and budget-compliant execution, enhancing display productivity and maintaining brand aesthetics.
• Contribute to trade marketing budget management and consolidate spending and outcomes of activations.
• Ensure clear communication of requirements and monitor delivery performance, covering point-of-sale guidelines, advertisements, samples, merchandising standards, and visual assets.

Qualifications

• 3 to 5 years of experience in retail marketing within the cosmetics sector.
• Experience collaborating with Sephora is required.
• Deep knowledge and passion for color cosmetics.
• Ability to manage and communicate timelines effectively, collaborate across teams, and adapt in a dynamic environment.
• Proficient in sales data analysis, business planning, and execution.
• Detail-oriented and organized in task management and budget tracking.
• Strong skills in Microsoft Office suite including Outlook, Excel, Word, and PowerPoint.
• Familiarity with retailer-specific portals such as Gaia and Riversand is advantageous.
• Excellent verbal, written, and presentation communication abilities.
• Accurate, efficient, and thorough in work approach.
• Team-oriented with a positive, professional demeanor and an independent work ethic.

What We Offer

• Hybrid work schedule: four days onsite in the office and one day remote.
• Comprehensive medical, dental, and vision insurance plans.
• Health Savings Account (HSA), Flexible Spending Accounts (FSA), and dependent care FSA options.
• Commuter benefits to support travel costs.
• OneMedical membership for enhanced healthcare access.
• Partnerships with Health Advocate, Talkspace, and Kindbody for wellness support.
• Life and supplemental life insurance coverage.
• 401(k) retirement plan including company matching contributions.