Intern, Marketing (Brand Strategy & Engagement)

Role Overview

We are seeking a resourceful and socially savvy intern to join Scoot's Brand Marketing social team focusing on TikTok. This role centers on developing and executing engaging social media campaigns that contribute to business goals by expanding Scoot’s presence and influence on TikTok, targeting a 10% growth in followers and enhancing our brand’s leadership in social engagement.

Key Duties

• Collaborate with Scoot’s brand manager and external creative and media agencies to manage and own a content series specifically for TikTok.
• Design, plan, and implement a monthly TikTok content calendar to boost Scoot’s brand visibility and awareness.
• Conduct in-depth research on Scoot’s extensive destination network to craft intriguing content aimed at raising brand consideration as the preferred low-cost carrier in the region.
• Handle all phases of content creation including storyboarding, filming or producing, editing, posting, and supervising performance metrics.
• Provide support in creating supplementary TikTok assets such as internal campaigns, promotional sales, and cooperative marketing efforts with tourism partners as needed.

Desired Skills and Attributes

• Proficient understanding of social media platforms, notably TikTok, XiaoHongShu, X, Facebook, and Instagram.
• Excellent project management abilities including multitasking and sound decision-making.
• Data-driven marketing approach combined with a creative mindset.
• Ability to think conceptually and possess strong business insight.
• Comfortable operating independently in situations of ambiguity and incomplete data.
• Self-motivated with a proactive work ethic.